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P@SHA PULSE Vol 28. April 2025 Edition
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Dear Members,
April was a dynamic month for P@SHA, showcasing our continued commitment to advancing Pakistan’s tech industry on both local and international fronts. We began with a strong presence at the 85th APICTA EXCO Meeting in Sri Lanka, reinforcing Pakistan’s role in shaping Asia Pacific’s innovation landscape. Strategic global engagements followed with the signing of MoUs with RUSSOFT, sAi Venture Capital, and JICA, aimed at fostering investment, digital collaboration, and support for Pakistani startups and enterprises.
Among our key collaborations this month, the partnership with RUSSOFT stands out as a significant step towards enhancing Pakistan's IT export capacity. This collaboration will enable knowledge sharing, as well as open new avenues for local companies to tap into the global software development market. Another milestone collaboration was with sAi Venture Capital, which is set to support Pakistani startups by providing financial backing and strategic mentorship to scale their operations in the global market.
On the domestic front, our HBL P@SHA CXO Meetups in Karachi and Faisalabad provided platforms for members networking and direct dialogue with key stakeholders. We actively contributed to policy discussions at the DFDI 2025 Forum and held important engagements with the Ministry of IT and FBR, focusing on reforms in taxation, regulatory clarity, and ease of doing business.
Furthering our outreach and skills development agenda, P@SHA met with GIZ and NAVTTC, pushing for collaborative initiatives to strengthen digital skills and the TVET ecosystem. Meanwhile, our engagement with the Commonwealth Enterprise and Investment Council opened doors for broader Commonwealth-wide partnerships.
As we continue to advocate for the industry’s growth, these activities reflect our strategic focus on internationalization, ecosystem development, and policy influence—ensuring our members are empowered, connected, and future-ready.
Regards,
P@SHA CEC
By the Members, For the Members
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April 4th - 5th, 2025
APICTA EXCO Meeting 2025: Strengthening Regional Collaboration and Innovation
The 85th APICTA EXCO Meeting, held on April 4th and 5th, 2025, in Colombo, Sri Lanka, brought together tech leaders and representatives from 17 member economies to discuss the future of innovation, collaboration, and industry growth in the Asia-Pacific region. The event kicked off with a special welcome dinner hosted by Ruwan Amarasekara and Vajeendra S Kandegamage from BCS, which served as an opportunity for EXCO members and representatives from FITIS and BCS to network and establish meaningful connections ahead of the official sessions.
Pakistan’s delegation was led by Muhammad Zohaib Khan, Former Chairman of P@SHA, Dr. Shoab Khan, Former CEC Member and Head of Judging Committee at P@SHA, and Ali Hasani, Secretary General of P@SHA. These representatives advocated for Pakistan’s increasing role in the regional digital economy and participated actively in high-level discussions aimed at shaping the future of the tech industry across the region.
A notable achievement was Dr. Shoab Khan’s completion of two impactful years as Chair of the Judging Subcommittee at APICTA, where his leadership and commitment maintained the highest judging standards. His efforts have helped ensure that APICTA remains a benchmark for excellence in the tech sector.
Additionally, Muhammad Zohaib Khan was appointed to the APICTA Subcommittees on Marketing and Governance, further strengthening Pakistan’s representation in APICTA’s initiatives. As a member of these subcommittees, Zohaib Khan will focus on advancing regional collaboration and fostering growth within the global tech ecosystem.
The first day of the meeting set the stage for productive discussions on enhancing innovation and cooperation within the Asia-Pacific tech landscape. With continued representation in key APICTA subcommittees, Pakistan is well-positioned to contribute to the development of a stronger, more collaborative tech environment in the region.
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April 14th, 2025
P@SHA x Japan International Cooperation Agency (JICA) – Strengthening Ties for a Stronger ICT Future!
On April 14th, 2025, P@SHA had the pleasure of hosting a meeting in Islamabad with the esteemed delegation from Japan International Cooperation Agency (JICA) as part of their ongoing project “Strengthening Business Collaboration of ICT Industry in Pakistan.” The meeting was graced by P@SHA Chairman Mr. Sajjad Syed, along with CEC Members Mr. Salman Dar and Dr. Sonia Saleem, and Secretary General Mr. Ali Hasani, who actively contributed to the conversation with valuable insights.
We were honored to welcome a team of experts from JICA, including Mr. Shosei Yamamoto - Team Leader, Mr. Yoichi Kogure (Sub-Team Leader), Mr. Hisashi Ogiso - Marketing Expert, and Business Matching Experts - Mr. Satoshi Imura & Mr. Jun Kimura. Their visit shows a strong interest in working together to grow Pakistan’s ICT industry.
During the meeting, both sides discussed how to build stronger connections between businesses in Japan and Pakistan. They shared ideas, explored ways to work together, and discussed future opportunities that can help the tech industry in Pakistan grow.
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April 24th, 2025
P@SHA & HBL: Strengthening Partnerships, Empowering IT Industry!
On April 24th, 2025, a productive meeting took place between P@SHA and HBL, focused on building a stronger partnership and creating more value for our members.
P@SHA was represented by Chairman Mr. Sajjad Syed, Senior Vice Chairman Mr. Muhammad Umair Nizam, Vice Chairman Mr. Raheel Iqbal, Treasurer Mr. Muhammad Haris Naseer, Secretary General Mr. Ali Hasani, and Director Brand & Global Outreach Ms. Kheezran Khan.
From HBL, we had the pleasure of engaging with Mr. Armughan Ahmed Kausar, Mr. Aamir Hameed, Mr. Tipu Raza, and Mr. Babar Wasi.
This quarterly meeting was centered around strengthening our existing partnership with HBL and exploring new opportunities that can bring added benefits to our member companies.
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April 25th, 2025
HBL P@SHA CXO Meetup - Karachi
Another successful gathering of Pakistan’s tech leadership!
The event was powered by our Title Sponsor, HBL, and made impactful with the support of our esteemed sponsors: Gold Sponsor iCreativez, Bronze Sponsor VIPER Technology, and Digitrends.
We kicked off with a welcome note by Muhammad Umair Nizam, Senior Vice Chairman & Brand Chair, P@SHA. He focused on the importance of working together and creating synergies for entering the global markets. He also shared that P@SHA was the voice of the industry and it will ensure that it safeguards the interests of it's members through constant engagement with all stakeholders.
🔹 Abrar Ahmed Mir, Chief Information and Transformation Officer at HBL delivered an inspiring keynote address.
🔹 Mohammad Munaf Majeed, CEC Member and Industry Engagement Co-Chair shared key insights on P@SHA’s ongoing efforts to strengthen and expand connections within Pakistan’s vibrant tech community.
🔹 Hassan Bin Rizwan, CEC Member and Chair of the Animation & Creative Economy Committee gave an update on the committee’s latest initiatives and plans.
The event also featured:
🔹 A Pathfinder Talk by Mehboob Shar on "The Power of SEO: Building a Global IT & Marketing Brand from Pakistan."
🔹 A dynamic Panel Discussion by HBL, bringing valuable perspectives from industry leaders.
🔹 An engaging Q&A Session with Members, encouraging open dialogue and feedback.
The event concluded with closing remarks by Raheel Iqbal, Vice Chairman P@SHA, who emphasized the collective vision for the future of Pakistan’s tech ecosystem.
Special thanks to all current and ex-CEC members, industry veterans such as Jehan Ara, Zohaib Khan Shahzad Shahid, and our vibrant tech community, for making this event impactful and memorable.
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April 29th - 30th, 2025
P@SHA at DFDI 2025: Driving Global Tech Collaboration
P@SHA took part in the Digital Foreign Direct Investment (DFDI) Forum 2025, held in Islamabad and organized by the Ministry of IT & Telecom in collaboration with the Digital Cooperation Organization (DCO). Supported by PSEB and P@SHA, the forum welcomed delegates from over 40 countries, spotlighting Pakistan’s digital economy and investment opportunities.
On Day 1, P@SHA was represented by its full leadership, including:
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Chairman: Sajjad Syed
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Senior Vice Chairman: Muhammad Umair Nizam
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Vice Chairman: Raheel Iqbal
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Treasurer: Muhammad Haris Naseer
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Secretary General: Ali Hasani
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CEC Members: Abdul Wahab, Hassan Bin Rizwan, Salman Dar, Sheikh Abdul Qadir, Usman Akbar, Dr. Sonia Saleem, and Nadia Iqbal
Their participation reflected P@SHA’s unified efforts to promote Pakistan’s tech industry at a global level.
On Day 2, key P@SHA members contributed to high-impact discussions:
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Salman Dar (CEC Member) spoke on the panel "Opportunities for the Telecom Sector in the Digital Era"
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Raheel Iqbal (Vice Chairman) and Fatima Asad-Said (P@SHA Member & CEO, Abacus) joined the session on "Accelerating the Digital Skills Ecosystem"
The forum set the stage for forward-thinking dialogue, strengthened global connections, and reinforced Pakistan’s position in the digital investment landscape.
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April 29th, 2025
P@SHA X RUSSOFT, Synercon Technologies, and BACP
On April 29th, 2025, a significant milestone was achieved as P@SHA officially signed a Mutual Investment Corporation Agreement with RUSSOFT, Synercon Technologies, and the Business Association for Cooperation with Pakistan (BACP). This collaboration sets the stage for new investment opportunities, with RUSSOFT committing to raise up to USD 500 million for P@SHA member companies, fueling growth and innovation within Pakistan’s tech sector.
The agreement was signed by Jawad Rehman - President of BACP, Ali Hasani - P@SHA Secretary General, and jabbar khan - Chief Executive Officer of Synercon (Pvt) Ltd., in the presence of key figures including P@SHA Chairman Sajjad Syed, P@SHA Senior Vice Chairman Muhammad Umair Nizam, P@SHA Vice Chairman Raheel Iqbal, Treasurer Muhammad Haris Naseer and CEC Members: Abdul Wahab, Hassan Bin Rizwan, Salman Dar, Sheikh Abdul Qadir, Usman Akbar, Dr. Sonia Saleem, and Nadia Iqbal. Also present were the Federal Ministry of IT and Telecom Pakistan, Shaza Khawaja, and Pakistan Software Export Board (PSEB) CEO Abu Bakar. The agreement was pre-signed by Valentin Makarov, President of RUSSOFT.
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April 29th, 2025
P@SHA X sAi Venture Capital
On April 29th, 2025, a major step forward was taken as P@SHA and sAi Venture Capital signed an agreement that promises to bring exciting opportunities for Pakistan’s tech industry. Through this partnership, sAi has committed to mobilizing and raising up to USD 100 million in investment for P@SHA member companies, providing a huge boost to innovation and growth within the sector.
The agreement was signed by P@SHA Secretary General Ali Hasani, and Ahsan Jamil, Managing General Partner of sAi Venture Capital, in the presence of key figures including P@SHA Chairman Sajjad Syed, P@SHA Senior Vice Chairman Muhammad Umair Nizam, P@SHA Vice Chairman Raheel Iqbal, Treasurer Muhammad Haris Naseer and CEC Members: Abdul Wahab, Hassan Bin Rizwan, Salman Dar, Sheikh Abdul Qadir, Usman Akbar, Dr. Sonia Saleem, and Nadia Iqbal. Also present were the Federal Ministry of IT and Telecom Pakistan, Shaza Khawaja, and Pakistan Software Export Board (PSEB) CEO Abu Bakar.
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April, 2025
Budgetary recommendations and Tariff imposition by US
P@SHA met with the Ministry of IT and Telecommunication alongside PAFLA and PSEB to discuss key challenges facing the IT sector. P@SHA was represented by Chairman Sajjad Syed, Secretary General Ali Hasni, CEC Member Salman Dar, and Manager Policy & Government Affairs Laraib Farhat, The meeting focused on simplifying tax processes, addressing disparities in tax rates between freelancers and companies, and pushing for clearer policies on digital payments and double taxation. There was strong emphasis on reducing overdependence on single markets, supporting freelancer-to-enterprise transitions, and improving Pakistan’s digital visibility globally. The Ministry committed to releasing a stronger policy proposal this year and encouraged the industry to amplify positive stories from Pakistan’s tech ecosystem.
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Central Executive Committee
P@SHA CEC at ACCA
P@SHA was pleased to attend the Networking Dinner held on 14th April 2025 in Islamabad, attended by Helen Brand, CEO of ACCA.
The evening featured a Fireside Chat on "The Big Picture: Climate, Tech & Skills", with Chairman P@SHA Sajjad Syed as a featured speaker and CEC Member Dr. Sonia Saleem also in attendance.
An insightful evening of meaningful dialogue, collaboration, and community engagement.
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April, 2025
P@SHA CEC at Contour Women event
Dr. Sonia was invited as a speaker at the Contour Women event as Chairperson Diversity and Inclusion Committee P@SHA where she shared insights on women’s role in technology and entrepreneurship.
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April, 2025
P@SHA CEC at Women in Tech Event
As chairperson Diversity and inclusion, Dr. Sonia Saleem represented P@SHA at the Standard Chartered Women in Tech networking event, fostering meaningful connections with corporate and startup leaders.
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April, 2025
P@SHA Meeting with JICA
Meeting with esteemed delegation from Japan International Cooperation Agency (JICA) as part of their ongoing project “Strengthening Business Collaboration of ICT Industry in Pakistan. This collaboration is a great step toward bringing global knowledge and support to our tech industry!
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April, 2025
P@SHA CEC at 1st Pakistan-Kyrgyzstan Business Council meeting
As Director Pakistan-Kyrgyzstan Business Council, Dr. Sonia represented the tech sector at the 1st Pakistan-Kyrgyzstan Business Council meeting, where she engaged in dialogue with H.E. Avazbek Atakhanov, Ambassador of the Kyrgyz Republic to Pakistan, and Mr. Jabbar Rahim Khan, chairman Pakistan-Kyrgyzstan Business Council.
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April, 2025
P@SHA CEC at COTHM Networking Event
Dr. Sonia, P@SHA CEC Member, attended a networking gathering hosted by the College of Tourism & Hotel Management (COTHM), on the invitation of CEO Mr. Ahmad Shafiq, who also serves as the focal person for Employability under the Prime Minister’s Youth Program. The gathering brought together like-minded professionals from the industry to promote hospitality skills and employment opportunities for youth.
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April, 2025
Empowering Youth, Celebrating Partnerships, Shaping Tomorrow.
Dr. Sonia Saleem, P@SHA CEC Member and Focal Person for PMYP, attended the Gratitude Gala, celebrating partnerships for youth empowerment. The event was graced by Rana Mashhood Ahmad Khan, the Prime Minister’s Youth Program team, and Chairman HEC, Dr. Mukhtar Ahmed.
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Skills Committee
Skills Survey – Deadline Extended
P@SHA has rolled out the latest Skills Survey for 2025. This survey aims to identify industry skill gaps, emerging trends, and workforce training needs to shape the future of tech talent in Pakistan. We encourage all members to participate and share their insights!
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Salary Survey – Survey Design in Progress
P@SHA initiated a series of meetings with key stakeholders to design the upcoming Salary Survey. These discussions aim to ensure the tool captures comprehensive, accurate, and actionable data on compensation trends across roles, experience levels, and company types. This effort is a step toward greater transparency and more informed workforce planning in the tech industry.
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Gaming & Publishing Committee
Games Booth at DFDI – Showcasing Local Talent
The Games Booth at the Digital Foreign Direct Investment (DFDI) was a crowd favorite! Featuring a curated selection of locally developed games, the booth highlighted the creativity and technical skills of Pakistan’s game development community, showcasing their potential for investment. Attendees had the chance to connect with developers, and experience firsthand the innovation coming out of our growing gaming ecosystem.
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Startups & Entrepreneurship Committee
P@SHA Startups & Entrepreneurship Committee Hosts Insightful Session on “From Services to Startups”
On April 26, 2025, the P@SHA Startups & Entrepreneurship Committee held a dynamic session titled “From Services to Startups.”
Six inspiring startups took the stage to share their journeys of evolving from service-based companies to product-driven ventures. They highlighted the challenges, mindset shifts, and key lessons that helped shape their success. The session offered valuable insights for aspiring entrepreneurs looking to take the leap into the startup ecosystem.
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Pakistan Showcases Innovation at Global Forum – 30 Startups Selected!
The Pakistan Software Houses Association (P@SHA) Startups & Entrepreneurship Committee, in collaboration with Ignite - National Technology Fund, proudly shortlisted 30 promising startups to exhibit at the forum held on April 29–30, 2025.
This initiative was made possible with the support of the Ministry of IT & Telecom, Pakistan Software Export Board (PSEB), and the Special Investment Facilitation Council (SIFC). A proud moment for Pakistan, highlighting the nation’s innovation and entrepreneurial strength on a global stage!
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| HBL Empowers IT Exporters & Freelancers with Smart Banking |
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Open an Exporters’ Special Foreign Currency Account (ESFCA) in your chosen currency – USD, EUR, GBP, and more. Retain up to 50% of your export earnings in foreign currency and enjoy market-leading conversion rates on the rest.
Plus, get HBL USD Debit Card linked to your ESFCA, offering unmatched daily limits for POS/ E-Comm and ATM withdrawals without prior SBP approval or outward remittance limits—you can freely utilize your ESFCA balance.
To get started, email us at freelancer.itexports@hbl.com or visit the nearest HBL branch
HBL stands with Pakistan’s digital exports - bank globally, securely, and without restriction.
View Website
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| April 7th, 2025 |
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| P2P Track is proud to partner with Be Energy for Launch of BE ON POINT |
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A seamless digital transformation in sales, tracking, and logistics. This strategic collaboration is set to redefine excellence by integrating cutting-edge solutions that optimize Be Energy’s operations through end-to-end monitoring and sales management.
Together, we are driving innovation, efficiency, and a smarter future for sales and logistics.
View Website
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| April 8th, 2025 |
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| Smart IS at Amplify IT 2025 | Title Sponsor Leading Responsible AI Innovation |
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On April 8th, Smart IS served as the Title Sponsor of Amplify IT 2025, an annual conference by Amplify Oshkosh that promotes technology in the Oshkosh, Wisconsin region, USA. Focused on the future of AI, the event convened thought leaders to discuss AI’s impact on business, careers, and education. From the Smart IS team, our Strategic Technology Leader, Javad Ahmad’s keynote addressed strategies for scaling AI adoption, while Haris Ahmad and Mahdi Khan demonstrated real-world AI tools, including a GenAI-powered feedback app and Smart Assistant for Supply Chain. Our participation reinforced our commitment to ethical, scalable AI in enterprise systems.
View Website
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| April 9th, 2025 |
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| 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐁𝐚𝐧𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧! |
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Avanza Solutions collaborated with Meezan Bank Limited to introduce Pakistan’s First Student Debit Card, designed for the next-gen students!
Perfect for students who want:
Effortless online shopping.
Hassle-free money management.
Secure access to funds anytime, anywhere.
This Shariah-compliant debit card ensures secure, contactless, and hassle-free payments designed for today’s students. Apply now and experience financial freedom like never before!
View Website
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| April 11th, 2025 |
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| Avanza Solutions and Meezan Bank Launch Foreign Currency Debit Card |
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Avanza Solutions proudly collaborates with Meezan Bank Limited to introduce the Foreign Currency Debit Card, offering freelancers and exporters secure, seamless, and globally accepted payment solutions.
With our cutting-edge Rendezvous enterprise middleware, Novus multi-channel switch, and Vision card production system, we ensure robust card issuance, digital payment security, and compliance-driven banking technology—helping financial institutions enhance efficiency and elevate the customer experience.
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| April 18th, 2025 |
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| Strugbits Unplugged: Real Experiences from Startup Entrepreneurs, Tech Enthusiasts & Beyond! |
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Strugbits Unplugged is a podcast by Strugbits, a tech company committed to empowering entrepreneurs and professionals. Hosted by CEO Faisal Bin Saif, each episode features real stories and practical insights from startup founders, tech enthusiasts, and industry leaders. Strugbits Unplugged dives into challenges, growth, and innovative solutions in areas like blockchain, e-commerce, and creativity. With episodes on YouTube and short-form content on social media, the podcast has garnered strong momentum and continues to inspire the next generation of creators and entrepreneurs. Watch all episodes now on the Strugbits YouTube channel.
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| April 21st, 2025 |
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| Our CEO, Mr. Samad Saleem, was honored with the CEO of the Year award at the Brand of the Year Awards 2024. |
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Our CEO, Mr. Samad Saleem, was honored with the CEO of the Year award at the Brand of the Year Awards 2024.
The award was presented by 𝐒𝐢𝐧𝐝𝐡 𝐋𝐨𝐜𝐚𝐥 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐌𝐢𝐧𝐢𝐬𝐭𝐞𝐫, 𝐌𝐫. 𝐒𝐚𝐞𝐞𝐝 𝐆𝐡𝐚𝐧𝐢, and 𝐆𝐨𝐯𝐞𝐫𝐧𝐨𝐫 𝐨𝐟 𝐆𝐢𝐥𝐠𝐢𝐭-𝐁𝐚𝐥𝐭𝐢𝐬𝐭𝐚𝐧, 𝐒𝐲𝐞𝐝 𝐌𝐞𝐡𝐝𝐢 𝐒𝐡𝐚𝐡, whose esteemed presence highlighted the growing recognition of innovation and leadership in the digital space across Pakistan.
This recognition highlights Mr. Samad Saleem’s unwavering commitment to innovation, impactful leadership, and his vision for a digitally empowered future.
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| April 22nd, 2025 |
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| Our CEO, Mr. Samad Saleem, joined as a distinguished panelist at the 8th International Conference on Patient Safety (ICPS 2025) |
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Our CEO, Mr. Samad Saleem, joined as a distinguished panelist at the 8th International Conference on Patient Safety (ICPS 2025), hosted by the Riphah Institute of Healthcare Improvement and Safety (RIHIS) at The Aga Khan University Hospital, Karachi.
He contributed to the session on “Technology & Patient Safety,” sharing valuable insights on how digital innovation is transforming patient care and improving safety outcomes.
Our COO, Mahwash Samad, and Retd Air Commodore and Strategic Advisor, Tasaddaq B., were also present at the event, contributing to meaningful discussions and representing DigiTrends' ongoing commitment to advancing digital innovation in healthcare.
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| April 26th, 2025 |
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| DigiTrends' CEO, Samad Saleem, formalizes a strategic partnership with RSS Savunma Sanayi ve Teknoloji AŞ. |
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A significant milestone for DigiTrends as CEO, Samad Saleem, formalizes a strategic partnership with RSS Savunma Sanayi ve Teknoloji AŞ by signing a Memorandum of Understanding (MOU) at the Expomed Eurasia Exhibition 2025 in Istanbul, Turkey to drive innovation and foster growth through joint technology innovation and procurement projects across Turkey, Pakistan, Saudi Arabia, UAE, and Norway.
View Website
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| WELCOME TO P@SHA COMMUNITY |
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We proudly welcome the newest members of the PASHA community. Together let's forge a path for industry growth, success, and a better economic future powered by IT.
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May 21 - 23, 2025
GITEX Berlin 2025
For the first time ever, GITEX is coming to Europe, and it promises to be a game-changer for the global tech industry! Taking place in Berlin, Germany, from May 21-23, 2025, this event will bring together the world's most innovative minds, disruptive startups, and influential investors.
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May 23rd, 2025
Pak - US Tech Investment Conference
Pakistan-U.S. Tech Investment Conference 2025, scheduled for Friday, May 23, 2025, in New York, USA. USA is top IT/ITeS Export destination for Pakistani companies making more than 50% of total IT & ITeS exports. The primary objective of this conference is to facilitate investment opportunities for up to 15 Pakistani IT startups and product-based companies by connecting them with US-based venture capitalists, angel investors, and strategic partners.
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June 9th - 13th, 2025
London Tech Week 2025
P@SHA is thrilled to announce its official delegation to London Tech Week 2025—one of the world’s most influential tech events! This is your opportunity to showcase Pakistan’s tech innovation on a global stage, connect with investors, explore partnerships, and gain insights from global industry leaders.
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| Secretariat |
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Daftarkhwan Alpha, Old Airport Rd, Chaklala Cantt., Rawalpindi, Pakistan.
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