Wednesday, February 13th, 4:00 PM to 6:00 PM
Authority Marketing: Become a Recognized Expert in the Digital Age:
What it takes to stand out in the marketplace has changed dramatically over the last few years. In order to succeed in our split-second digital economy, one of the biggest jobs of a business owner is to make it easy for clients and customers to justify the decision to do business with you, regardless of cost. The fastest path to doing so is by becoming a recognized expert in your field, but getting there has nothing to do with convincing people you are one.
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