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Instafreebie and GDPR

As authors and marketers, issues of data and consent are critical to your business. That’s why we wanted to reach out and let you know what changes we're making in advance of the General Data Protection Regulation (GDPR) legislation that will come into effect on May 25, 2018.

For a brief overview of GDPR and what it means for readers, please see this informational blog post written by our partners at MailerLite. We also recommend that you read the GDPR document in full and consult with your legal counsel for a more complete understanding of what this legislation entails.

GDPR expands the rights of individuals whose data you use for marketing purposes, as well as the definition of consent. As an email marketer, it’s important for you to remember that, under GDPR, consent must be freely given, specific, informed, and unambiguous.

As a result of this expanded definition, beginning May 25th, we will no longer feature mandatory opt-in giveaways on our social media, blog, newsletter, or promote them through our recommendation engine. In addition, Group Giveaways that include mandatory opt-in giveaways will not be eligible for newsletter features after this date. And we highly encourage Instafreebie users of the site to change their giveaways to optional opt-in before May 25th!

Because the rights of an individual will be expanded, readers will have the right to ask you to delete all of their information, or request a copy of information that you have access to. If you receive any such requests, please contact our team at As always, our customer support team is ready and willing to work with readers on your behalf!

We're prepared to serve as a partner to you as GDPR comes into effect. We’ve read the document ourselves, and our inbox is always open to any questions or concerns you may have regarding the legislation. We want to hear from you!

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