As more people jump on the LinkedIn bandwagon, here are two questions:

Why are you on LinkedIn? What do you want to get from it?

There has been growing chatter about the number of likes, comments, and views.

As some people establish a strong presence, they’re attracting a lot of attention.

To some people, it has little to do with the quality of their content. They’re popular because, well, they’re popular.

That’s the nature of social media. Some people capture the spotlight for whatever reason.

Here’s a different way to look at it:

Views, comments, likes are vanity metrics; they don’t mean much. They look good and make you feel good. Everyone likes a post that resonates.

But, at the end of the day, what’s the value?

Does it translate into business? Does it build your brand or expand your networks?

You don’t need to be super-popular on LinkedIn to have success.

For some people, success has little to do with views. In fact, they couldn’t care less.

Instead, they value relationships and connections. Maybe, it’s about having a small but steady number of clients.

However, you define success, focus on using LinkedIn on what YOU think is important.

More: I did a Webinar this week for Toronto Starts on how to create a marketing strategy.

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