The music industry currently suffers many evils from labels and streaming services taking too much of a cut to fans getting lost in the sauce. Despite many turning their noses up at NFTs, Web3 could provide a solution to many of these downfalls and empower artists like never before.

Before we begin on Web3, let’s take a look into these said sufferings of the music industry. Labels take too much of a cut. Record labels take from 50-80% of an artist’s revenue. In 2011...Continue reading.

Did you know that Gen Z is the largest, most diverse and most geographically untethered cohort in history, making up 40% of all global consumers and holding earnings of about $7 trillion. In fact, by 2031, Gen Zers' income will reach $33 trillion, surpassing that of millennials. Naturally, each generation has sought to mould the world in its image but within this cohort, people value radically different things, at different times, from different sources presenting a challenge for brands to market on a wide scale. Continue reading.

FN Meka is a rapper avatar look, outlaw persona and suggestive lyrics were inspired by real-life music stars like Travis Scott, 6ix9ine and Lil Pump. He was created by humans. Despite being the first musical artist partly powered by artificial intelligence to be signed by a major record label, FN Meka was dropped by Capitol Records in August after criticism that the character perpetuated racial stereotypes. Continue reading.

Adult performers claim that internet decentralisation has not stopped the shadow-banning of sexual images.

Web3 supposedly promises a new internet model free of the restrictions that affected the centralised Web2, but for sex workers, the same old patterns of censorship persist even in this brave new era.

Allie Eve Knox, who describes herself on Twitter as a "vixen, goddess, cryptocutie, and findomme," claims that major NFT marketplaces, like their Web2 social media counterparts, "shadow ban" (or make less visible) sex workers' content. Furthermore, sex workers must continue to rely on social media platforms such as Instagram and Twitter to promote their NFTs to larger, adult content-buying audiences. Finally, the people collecting NFTs and extolling the virtues of Web3 exist in a universe that marginalises sex workers. Continue reading.

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