Newsletter for Image Consultants & Personal Stylists View in browser

Hi there!

As we head into the Christmas week, I'd like to say a big thank you for reading my newsletters. I hope you've enjoyed reading them as much as I've enjoyed writing them.

In this week's edition I share My Business Story, some tonal colour analysis secrets and a techy tip for client testimonials. I hope it gives you some inspiration to take forward in your own Colour Analysis Business.

As always, feel free to hit reply with any questions.

Have a wonderful Christmas with family and friends.

How I ended up doing what I do
My Business Story

Telling your story enables potential clients to get to know, like and trust you, which is essential for securing more business.

Do your clients know your story?

Here I am at my new business launch party back on 2005. πŸ₯‚πŸ’₯πŸ₯‚πŸ’₯

My friends helped me paint the walls of my newly rented office on Orchard Road and helped me locate furniture to kit it out. β€β€

I had left my high paying corporate job the month before without a backward glance.

I was so excited and filled with passion to help people look and feel great. πŸ€—πŸ€—

Enter reality!!

I sat there in that big, expensive office for almost a year until funds ran out.

You see, like a lot of image consultants, I hadn't a clue how to run a business or what it took to have a steady flow of clients.

There were lots of image trainers teaching technical skills but few teaching consultants how to actually get clients.

I learned slowly and painfully what it took.

I took a break from my business for a few years when the children were small and when I restarted my business, I decided to do it differently this time around.

I learned everything I could about running a profitable business and how I could grow my business quickly. Obviously knowing what didn't work through experience saved me a lot of time and effort.

Now, I have a business I am very proud of and can run from anywhere in the world teaching other consultants how to do the same.

Maybe I had to experience the challenging path to get to where I am now, but if you are an image consultant today, you don't need to go it alone.

There is so much help out there.

Have you reached out for help yet??

It's simple really
Tonal Colour Analysis Secrets You Never Knew

There is still lots of confusion around the Tonal Colour Analysis System though it really is very simple. There are 6 tonal categories of colour – Warm, Cool, Deep, Light, Bright & Soft-Muted and all of these can be related back to the seasonal theory.

Just today, I received a note from a colour consultant who has trained on the tonal system but she is still confused.

I work with both the seasonal & tonal colour systems and here are three little known secrets that I have discovered that will help demystify tonal colour analysis.

  1. If you know Seasonal Colour Analysis, you know tonal colour analysis.

Tonal colour theory is an extension of seasonal colour theory. It is based on the same principles but it gives the colour consultant more choice to work with. I find it particularly helpful when I see elements of warm and cool in a client.

"I often find myself looking at the deep, light and bright palettes when my client doesn’t fit neatly into one of the 4 seasons".

2. Many of your clients won’t care if you give them a season or a tonal designation, they just want to know what colours suit them.

    Some image consultants get caught up with the technical aspects of colour analysis, forgetting that their clients simply want to know what colours work for them and how to wear them. Consultants need to be able to translate technical colour speak into a simple explanation that their client can easily understand.

    3. People feel less boxed in and feel they have more choice when you give them a tonal designation

      I have found that clients can be much happier with a tonal designation as it gives them more choice compared to a season. Some people who have had their colours done previously, tell me that they don’t love their season. For clients like this, I move away from season and give them a tonal designation e.g. Cool instead of Winter or warm instead of Autumn allowing them more freedom with their colours.

      Do you use the tonal colour analysis system and how?

      Want to learn more?

      Tonal training is provided in my Colour Analysis Made Simple Program.

      2-Minute Tip!
      Screenshot Every Positive Testimonial You Get

      Feedback from your customers is so valuable. You should screenshot every testimonial you get and use it across your social media channels. I use Skitch for Windows to pixalate client details on testimonials. You can get it here:

      https://download.cnet.com/Skitch-for-Windows/3000-12511_4-75835711.html

      I hope you have enjoyed this weekly dose of colour inspiration. Please share it with anyone you think would enjoy it. 

      Comments and feedback are very welcome, just hit reply. 

      Happy Christmas! πŸŽ„

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      Lane Image Consulting

      173 Chemin Du Defends, Mougins
      France

      06 98961991
      aileen@laneimageconsulting.com

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