Look, up in the sky! It's a bird, it's a plane, it's ... an ad?
The constant battle for our attention and money is going airborne.
Advertisements are showing up everywhere as brands get increasingly desperate for sales amid a rocky economic stretch - the sky above our heads is no exception.
Increasingly sophisticated drone show technology, which enables massive swarms of tiny lit-up drones to fly in sync with one another displaying well-known logos, characters and so on, is pushing "skyvertising" to new heights.
- The company behind popular mobile game Candy Crush recently launched 500 drones from New Jersey, just across the Hudson River from downtown Manhattan, to celebrate the game's 10th anniversary.
- The drones took the shape of hearts, candy, and other game and brand imagery.
- The NBA also deployed drone advertising over the Hudson to promote its 2022 Draft this past summer.
Companies that run such shows promote them as the future of aerial advertising, the 21st century equivalent of having a banner ad towed slowly across the sky.
The big picture: Drone displays are just one emerging technology messing with our nighttime views. (Axios)