Did you know that Google has a freshness algorithm? It does.
If you’re serving up stale content, you might notice your page rankings and traffic — start to drop.
Stale content is content that has become:
- Outdated due to new statistics or market changes.
- Incorrect due to the emergence of new information.
- Irrelevant due to changes in how Google understands a keyword.
- Devalued due to algorithm updates.
Content isn’t a “set it and forget it” thing.
Plus, links break, files go missing, and keywords fall out of usage.
Therefore, you should make sure you’re keeping an eye on your existing pages.
Remove old content, update pages with the latest information, share it on social media, and adjust anything that looks like it’s sliding.
Google will appreciate it and reward you with a better position in the SERPs.