Hi there! 👋

Today I'm sharing a note on why you should regularly update your existing content.

Now, for the last week's news, Google announced that the rollout of the page experience update is postponed from May to mid-June 2021. And it will be completed by the end of August.

Google also announced a new report named the Page Experience report that is rolling out within Google Search Console. 📃

This new report combines the core web vitals report with other metrics that are part of the page experience update. That means this new Page Experience report has data on LCP, FID, CLS, HTTPS, mobile-friendliness, and safe browsing status.

Now, let's get to this week's SEO tip... 💥

Did you know that Google has a freshness algorithm? It does.

If you’re serving up stale content, you might notice your page rankings and traffic — start to drop.

Stale content is content that has become:

• Outdated due to new statistics or market changes.
• Incorrect due to the emergence of new information.
• Irrelevant due to changes in how Google understands a keyword.
• Devalued due to algorithm updates.

Content isn’t a “set it and forget it” thing.

Plus, links break, files go missing, and keywords fall out of usage.

Therefore, you should make sure you’re keeping an eye on your existing pages.

Remove old content, update pages with the latest information, share it on social media, and adjust anything that looks like it’s sliding.

Google will appreciate it and reward you with a better position in the SERPs.

• Danny Sullivan confirmed that the Product Reviews Update, which recently started rolling out, is now fully rolled out.

• Google announced that it is postponing the rollout of the page experience update.
• So the ranking change is postponed from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.
• One of the reasons for doing so is to give site owners more time to improve their pages for this update.

• In this post, Glenn Gabe shares his analysis of the recent Google Product Reviews Update — that was designed to reward in-depth reviews versus thinner review content.

• Rebranding or redesigning your website is an exciting process, but it is a complex and delicate operation that requires planning.
• For example, if your internal links are not properly updated, your old content won’t work, resulting in a huge traffic loss. If you lose traffic, inevitably, you will lose business.
• So when you are rebranding your website, identify your core landing pages and assess the content for features that drive branded traffic to make sure you can target the same queries to maintain your organic traffic.

• In this guide by ContentKing, you will learn how to measure, interpret and improve your Core Web Vitals to deliver a better user experience to ultimately make more money!

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Until next week! :)

Saksham

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