Welcome to the 13th edition of the CX by Design Ideas newsletter, a monthly mailing by your hosts, Lis Hubert and Diana Sonis, with a focus on sharing human-centered ideas for business. Thank you for being here. We appreciate you. P.S. Was this email forwarded to you? You need your own!
Los Angeles, CA, Tuesday, October 6, 2020
September has been an eventful month. We published a couple of articles, participated in a well-attended webinar, landed a new client, and met some wonderful potential partners along the way.
This month we published the 3rd installment in our series Establishing the Customer Experience to explore how you can steer your customers' perceptions towards your business in a positive way. The article contains a lot of great advice on easy-to-implement-today ways of establishing an internal CX practice.
We also went back to our software user experience (UX) roots with an exploration of website navigation. It's something we take for granted, and yet it's probably the most important element of any digital property. What is Website Navigation? is part 1 of 3 in our series on how this vital element needs to align to customer intentions for your business.
Finally, we led a free webinar on how to design your digital property around customer intentions. As designers, we often design for the "ideal" user experience. But, as we all know, reality can be quite different. The recording is free so have a listen!
We hope you enjoy these resources, and as always please reach out with any questions or ideas.