The future of 🍲 tech in Asia: Look out for a diversification of ingredients, such as pulses, lentils, mung beans, seaweed and fungi in upcoming plant-based food products. Any regional innovators in plant-based food should also consider the role they play in food security, given the reality that hunger affected nearly 1.1 billion people in the Asia Pacific region in 2020.
Why did the 🐔 cross the road? In Malaysia, a chicken shortage due to increasing costs and resulting export ban shows the issue of food security to any sovereign nation. Can plant-based meat startups step into this gap, given the growing vegan food movement and big food companies like Nestle choosing Malaysia to set up its first plant-based food factory in ASEAN?
What do 🇨🇳 omnivores think about plant-based meat?: A new study has been published surveying over 1,000 omnivore consumers in China, with results showing that “triers” were more likely to consume again based on a positive taste experience, and in restaurants in the form of steak, chicken nuggets, or sausages.
A Chinese 🌱-based industry overview: An updated report on the alt protein industry in China also showed that plant-based milk, yogurt, ready-made-meals and snacks continue to see active development, with emerging players in functional foods like protein powder and snacks that are low in calories, high in protein.
Alt protein included in 🇰🇷 National Plan 2022: The South Korean Ministry of Food and Drug Safety is accelerating the development of an official regulatory framework for alternative proteins, supporting the growth of the industry.