The beauty with NFTs is that they really can be anything. I know artists who mint real life NFTs even – you buy a token and get sent something in the post as well as own a digital version which exists on the blockchain. My own personal collection merges music with 3D fashion design in the form of playing cards. I wanted something collectible, fashionable and unique which showcased my brand as a music artist.

However, as with any product, you could create the hottest and most exciting NFT collection in the world but if it isn’t marketed correctly, it just won’t sell. Your “pitch” is the main way people hear about your project, especially in the early stages. In the NFT world, where your community is also your stakeholder, it’s crucial to create a pitch that resonates with and attracts many people. Twitter spaces are the main form of marketing in the NFT space so you only have your voice and your profile to attract your audience.

Go deeper (6 min. read)

Finally someone bridging the gap between Web2 and Web3 in a clear concise manner. This is what many brands and agencies, overwhelmed with news of Web3, have been waiting for. The New Computer Corporation has developed an open-source suite of foundational tools for the ‘new internet’...continue reading (5min. read).

Internal documents show Meta's Horizon Worlds platform is struggling to retain users, WSJ reported. Those who can afford the $400 pricetag report the metaverse has glitchy features and empty worlds. Most Metaverse users don't return to the Horizon Worlds platform after the first month.

Users have criticized the avatars' curious lack of legs as well as having few other users to interact with. Internal statistics, WSJ reported, indicate that only 9% of worlds built by users are ever visited by at least 50 people, while most never receive any visits at all.

Some female users also report sexual harassment and digital groping, prompting Meta to institute a safety feature that creates a virtual 4-foot buffer around avatars on the platform. 

Internal documents show Meta has fallen far short of its goals for regular monthly users, WSJ Journal reported. The company initially had set a goal of 500,00 monthly users by the end of 2022, but has changed that figure to 280,000. The documents show the platform has less than 200,000 current users. Most users generally don't return to the app after the first month, while more than half of Quest 2 headsets are out of use within six months WSJ reported. 

Go deeper (5 min. read)

• What will save the metaverse from becoming a 'ghost town'?
• IHOP’s NFT isn’t a Non-fungible token…
• How gamers beat NFTs?
• Gaming companies are not sure they need an NFT strategy.
• What is a Web3 browser and how does it work?