Track Club 🎶 is the new music licensing subscription app offering creators not only the opportunity to find that perfect song from a hyper-curated library of tracks, but be able to customize your track however you want.

Find infinite ways to utilize music as a creative power tool. Adjust the volume levels, change the BPM, and mute or solo instrumentals by customizing the stems of a track.

It’s a B-Corp and the first music licensing company investing 10% of all profits back to community organizations, knowing your creative project is giving back with purpose.

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YouTube’s launching another monetization option for Shorts, with a new experiment that will see some creators able to tag products for purchase within their Shorts clips.

YouTube has begun a new pilot program with selected creators in the US, which will see product tags displayed within Shorts, with viewers in the US, India, Brazil, Canada and Australia able to see the tags and shop directly in the app.

That could provide a key lifeline for Shorts creators, and another key element in YouTube’s favour, as the battle for creative talent heats up in the space.

The challenge with short-form video is that you can’t just insert pre and mid-roll ads, like you would on longer content, which makes direct monetization difficult. YouTube has already announced a new ad program, which will see ads displayed in-between Shorts, with a percentage of all revenue generated split with creators based on Shorts performance.

But direct monetization, via product listings, could be a more lucrative and direct means to allocate funds to creators in the app, which could make Shorts a more appealing option for those looking to make money from their clips.

It's a celebration of creativity—and yes, it's in Simlish.

The campaign kicks off Nov. 15 with the release of a long-form “Pass the Spark” film on the game’s Instagram Story.

The video opens with Brazilian pop star Anitta lounging in a set resembling one of the game’s virtual dollhouses when a plumbob lights up above her head. Much like in the game, where players can change the speed at which time passes, she rapidly moves from strumming on a guitar to taking a shower to designing an in-game outfit while lying in bed with her butt strategically blurred.

The spot ends with Anitta performing at a dance party with numerous people sporting plumbobs and dancing like Sims.

The spot ends with Anitta performing at a dance party with numerous people sporting plumbobs and dancing like Sims.

Watch the video 👉 here

With Instagram’s new subscription feature, creators can charge their community to access exclusive Instagram content — like Reels or feed posts — opening up a whole new way to connect (and make money) on the platform.

“Subscriptions allow creators to earn recurring, predictable income and connect with their most engaged followers, by offering exclusive content and experiences — all in one place” according to Instagram’s creators account.

Exclusive content may encompass posts, lives, stories, reels, badges, group chats and broadcast channels. As part of the new feature, creators can also add a “Subscribe” button to their profile, and set a monthly price for exclusive content – a very Patreon-like concept.

Continue reading (2-min. read)

Despite fears of a potential recession, the influencer-marketing industry is expected to grow next year.

According to a 2022 report by the influencer-marketing agency HypeAuditor, micro influencers are defined as creators who have between 10,000 and 100,000 followers on a social-media platform like TikTok, Instagram, or YouTube. They account for up to 90% of Instagram content creators, and are sometimes the go-to partners for national brands like Dunkin' or Mejuri.

Today, several micro influencers are earning more than six figures annually.

Micro influencers can be especially appealing for companies, who have specified that these kinds of creators are more authentic and cost less than celebrities or those with millions of followers. They also reach targeted, niche audiences that these companies want. 

Here are companies creators recommended:

• Arber - Its influencer program, Arber GreenKeepers, is a community of plant and garden creators, who are mainly nano and micro influencers. Members of the community are invited to attend events, to network, to learn garden trends, and participate in the company's philanthropic initiatives. As of November, the company told Insider it had worked with 100 micro influencers, and plans to quadruple this number over the next 12 months. Depending on the collaboration and campaign, the company offers 10% to 15% commission, plus additional flat-rate compensation. Other perks include swag, events, workshops, and free products.
• Meller - Meller is a Spanish eyewear company that focuses on sunglasses .Over the past five years, Meller has collaborated with more than 1,000 micro influencers, the company told Insider. It has ongoing collaborations with around 40 micro influencers, 20 of whom are in paid partnerships. The average rate is 300 euros per creator for two photos and a short-form video.
  
• Waterdrop - Waterdrop is a beverage company known for its "microdrink," which is a compact sugar-free cube that dissolves in water and enriches it with natural fruits, plants, and vitamins. Waterdrop works with approximately 100 microinfluencers in the US, mostly on YouTube, TikTok, and Instagram. The company did not disclose its payment information, but confirmed that it doesn't run a commission-based program. It prefers to pay creators flat rates to foster longer term relationships with them.