Most creator funds are unavailable outside the US, frustrating international creators.
Various social-media platforms have launched bonus programs in order to encourage creators to engage with new features. These programs like the Instagram Reels Play Bonus and the Pinterest Creator Rewards program, reward creators for posting content, achieving certain view counts, or having high engagement.
But most of them are only available in the US.
This leaves limited options for creators looking to monetize directly from the platforms they are on. Snapchat Spotlight Rewards, a program from Snap that rewards creators for their short videos, is available internationally, as is the YouTube Shorts Fund, a $100 million fund given out to creators who post Shorts.
Creator funds and bonuses would provide peace of mind in a tough economy
While the payments from these bonuses can range, they would be a welcome way for creators to diversify their income streams — especially in a tough economy.
As it stands, many non-US creators rely entirely on brands for paid collaborations, and some creators are seeing their incomes fall by five figures as these partnerships dry up.