F*** You Pay Me, a platform for creators to anonymously review brands, published in January its first list of the best and the worst brands to work with, based on data from 9,578 responses from influencers on its platform.
A little over 5,000 brands were reviewed over the last two years, according to FYPM. The influencers rated their experiences on a scale of one to five, and were able to share additional information about compensation, the scope of work, qualitative feedback and advice, and other related attributes.
Clearly: On-time compensation is a common issue for influencers, so brands that pay on-time or early stand out. But, FYPM's chief technology officer Rachael Fuller told Insider that payment timing isn't everything.
These were the 10 best-reviewed brands by influencers: Adobe, Amazon, Michaels, BioGaia, Empress 1908 Gin, Hero Cosmetics, Bob's Red Mill, Samsung, CurlSmith, and Fera Pet Organics.
Here are the 10 worst-reviewed brands: Crown & Paw, Glamnetic, MVMT, VIVAIA, GOLI Nutrition, Revive Superfoods, Fashion Nova, Truly Beauty, NAKD, and Daniel Wellington.