BeReal...How to start monetise on the app ⚠️


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TikTok creators will be able to limit shortform videos to adult-only audiences...

For all of TikTok’s greatness, the lack of clarity behind what subject matter is and isn’t appropriate is always an issue. More tools that allow creators to age-gate their content should help the app widen its interest set and allow more adult-themed conversations without concern. (The Verge)

In this edition, you'll find:

BeReal: How to start monetise on the app 💰
2023: Predictions for the creator economy 🤳
TikTok: These SEO strategies will help you land brand deals 💸
Brands: The 10 best and worst brands to work with 👀

How creators could earn on BeReal

The two-year-old BeReal hasn’t disclosed its business model yet, and isn’t generating revenue. For creators, that means there’s no clear way to earn money.

But the app could test a subscription model similar to Discord’s, which has avoided advertising and instead makes money off subscriptions. Discord charges a monthly subscription of $9.99 for users to access extra features like bigger file uploads and emojis.

Creators could charge fans to access their BeReal content in a subscription, similar to Patreon. Creators could also use the app as a new place to bring outside sponsorships. This might take away some of the app’s charm: users in their 20’s have flocked to the app in part because of the unfiltered views of their friends’ daily lives.

Still, to keep its growth going, the app might need to focus on attracting influencers and their fans.

At the moment, creators/influencers who are testing BeReal tend to organically promote brands on the app, though it is unclear how much they charge.

TOGETHER WITH THE INFORMATION

The Information's 2023 Creator Economy Summit

The Information’s Creator Economy Summit, taking place on Thursday, April 20th in Los Angeles, will put attendees at the forefront of this dynamic industry. Hosted by Kaya Yurieff and other reporters from The Information, the Summit will feature exclusive fireside chats, topical masterclasses and lively panel discussions. Attendees will get to talk and learn from the most followed influencers, entrepreneurs and technology leaders, with plenty of time for live Q&A and networking.

👉 RSVP

2023 predictions for the creator economy

The economy is in a fragile state while brands are becoming more dependent on creators as a form of advertising. This dichotomy presents an interesting prediction for the creator economy as we move into 2023.

First and foremost, 2022 has interestingly seen influencers take matters into their own hands and build their own brands this year. Some examples would be YouTuber David Dobrik opening a pizza restaurant in Los Angeles called Doughbrik’s Pizza, and YouTuber-turned-boxer Logan Paul who launched a sold out energy drink...

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The TikTok SEO strategy that helped an influencer land a string of new brand deals

Nadja Marrero is a skincare influencer. With 32,700 followers on TikTok, she posts videos such as reviews of popular skincare brands like Rare Beauty, products she buys from companies like Target, and the jobs she’s held in the beauty industry.

According to Marrero, SEO has helped boost her content more than any other approach she’s taken. This makes a lot of sense considering the recent statistical news showing that GenZers now use the social media platform more than Google to search.

In making use of SEO, Marrero has not only boosted her follower and engagement count but naturally attracted more brands because of it. These brands then reach out to collaborate on skincare and beauty-related content.

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INSIDER

The 10 best and worst brands for influencers to work with

F*** You Pay Me, a platform for creators to anonymously review brands, published in January its first list of the best and the worst brands to work with, based on data from 9,578 responses from influencers on its platform.

A little over 5,000 brands were reviewed over the last two years, according to FYPM. The influencers rated their experiences on a scale of one to five, and were able to share additional information about compensation, the scope of work, qualitative feedback and advice, and other related attributes.

Clearly: On-time compensation is a common issue for influencers, so brands that pay on-time or early stand out. But, FYPM's chief technology officer Rachael Fuller told Insider that payment timing isn't everything.

These were the 10 best-reviewed brands by influencers: Adobe, Amazon, Michaels, BioGaia, Empress 1908 Gin, Hero Cosmetics, Bob's Red Mill, Samsung, CurlSmith, and Fera Pet Organics.

Here are the 10 worst-reviewed brands: Crown & Paw, Glamnetic, MVMT, VIVAIA, GOLI Nutrition, Revive Superfoods, Fashion Nova, Truly Beauty, NAKD, and Daniel Wellington.