• I really want to have a chat with You. So I made IndieLetters Telegram group where we can have a healthy discussion around marketing. (NO SPAM)
  • Google's campaign URL builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics by @martinageradams
  • Build free tools to market your main project. Some good examples are UberSuggest, Hubspot email signature maker, by Campaign Monitor
  • Growth Marketing is like building a plane while you fly it (ClickToTweet)
Use GIF & memes for free brand exposure by @sheepp

Gifs are perfect for brand awareness. Even Twitter has posted 1.7K gifs and standing at 2.6 billion gif views.

Jason of SEOwl overwrite on 49 existing gifs and added his site watermark on the gifs by writing a quick script. So far he had got 358K gif & sticker views. Here is his giphy profile.

Take one step ahead and make some for your projects by using pre-existing gifs. I will soon try it for my projects.

Growth & Sales
Best Marketing advice you have ever heard?

1. Don’t forget: You’re marketing to humans. Keep it light and sprinkle some little humor to make your audience feel comfortable. (ClickToTweet)

2. All things being equal, people buy from their friends. So make everything else equal, then go make a lot of friends. (ClickToTweet)

3. Teach first and sell later. (ClickToTweet)

4. Clarity above everything. 50% of websites, ads, etc ... are simply not clear. Such a basic mistake which so many people make. (ClickToTweet)

5. Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy. – Rand Fishkin (ClickToTweet)

6. Stop trying to sell. Just talk, consistently, and with care. (ClickToTweet)

Reach a new audience by purchasing an old Chrome extension

Nathan of bought Google Contacts Opener for $1000 (approx) and it has 30K active users.

The extension page has roughly 1,000 daily active users and its page gets 1,000 daily visitors.

After purchasing the extension, he added a call to action (both in the app and in the app's description), and he is getting about 150 website hits every week from it. So far, one of these hits has become a paying customer.

Increase conversions by getting people to sign up for your waitlist via email

Instead of filling out a form to get on HEY's waitlist, those who wanted access had to send them an email.

Seeing HEY's overwhelming success with this approach, Alex of Stacking the Bricks decided to give it a shot with his new book, Tiny MBA.

He put out a few posts on social media inviting people to email him if they were interested in the book, and within 24 hours, 90 people had contacted him requesting a pre-sale link. That's 25-40% of the people who liked his posts.

In addition to creating demand, he didn't even have to build a landing page or use a service like Zapier or to grab email addresses from anyone you tag as a preorder and save them to your email marketing platform for future announcements. But for your launch email, take another page out of Alex's book. He plans to email each person individually when he launches, and since he'll be replying to their original email, he knows it won't be marked as spam.

Worth Reading
1. How to grow your business with content marketing that isn't blog posts by @nebojsas
2. How to use HARO to build backlinks from the world’s best websites
3. Lessons from Netflix' onboarding - More is More by @genemachine
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