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It's not your ordinary bingo, though.
First off, if you win, you lose.
Secondly, forget 5 in a row. The moment you found 3+ words from that chart in any order on one page, it's BINGO.
Why those words? Glad you asked 👇
Empty claims with no proof:
- best of breed (and its twin brother "best in class")
- top-notch
- cutting-edge
- reinvent
- groundbreaking
- successful execution
- disrupt
Unnatural language:
- methodology (what happened to "method" or "way"?)
- successful execution
- delivers (unless you're DHL and it means a physical delivery of goods)
Things your customers don't give a damn about in 99% of the cases:
- our mission
- our philosophy
- we believe
- award-winning
Things your prospects can't imagine, because they:
...are vague / meaningless:
- digital experience
- ultimate
- comprehensive
- innovative
...mean different things to different people:
- providing value
- a range of
- positive impact
- success
- solution
- customer experience
- engage(d) customers
What to say instead?
The general idea is this:
- Don't mention things your prospects don't care about
- Make sure every sentence sounds natural, like something you'd say to a prospect during a face-to-face conversation, i.e.without reading it from a piece of paper or a PowerPoint slide
- Use ultra-specific phrasing that paints a clear picture in your prospects' head
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