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Preparing for a potential TikTok ban....?

TikTok has been under scrutiny over security concerns. The U.S. House Foreign Affairs Committee has recently voted to give President Joe Biden the power to ban the app, and the White House has already banned it from government-owned devices. Although it is not certain whether a ban will be implemented, social media and brand marketers should take precautions to protect their content and presence on the app.

If you have been using TikTok for marketing or personal branding purposes, it is recommended that you back up your videos and save your archives as soon as possible. You can download your TikTok videos and content directly from the app or use third-party tools to automate the process.

While a TikTok ban may or may not happen 🤯, being prepared and proactive in other social network platforms (YouTube, Instagram, Twitter) can help you maintain your social media momentum and avoid unnecessary losses or disruptions. Keep an eye on the news and updates regarding the app, and stay flexible and adaptable in your social media strategy.

Twitter has lifted its ban on cannabis advertising, opening up new opportunities for marketers to reach cannabis consumers. With the loosening of restrictions, cannabis brands are expected to invest heavily in testing and learning on the platform.

Despite the changes, Twitter's policies around cannabis advertising still have some limitations. For example, advertisers must comply with all applicable laws and regulations, and ads must not promote the sale or use of illegal drugs.

The move is seen as a positive step for the cannabis industry, which has faced challenges in advertising due to legal restrictions and social stigma. With Twitter now allowing cannabis advertising, marketers have a new avenue to reach their target audience and drive business growth.

LinkedIn has made updates to become more appealing to younger users, including features like Stories and Creator Mode, as well as focusing on content creation and community building. These changes are making some wonder if LinkedIn is becoming cool again and worth revisiting for personal and professional growth...

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Meta is investing in AI for advertising to counter Apple's privacy changes. Apple's updates limit the amount of data apps can collect, which could impact the effectiveness of targeted advertising. Meta hopes that its AI technology will help to overcome these changes and maintain the value of targeted advertising for businesses.

Multiple advertisers and company insiders told the Financial Times the Advantage+ tool is significantly boosting the performance of advertising campaigns in ways that allow it to recover lost ground since Apple’s privacy changes.

The advertising push comes as Zuckerberg declared a “year of efficiency” in response to investor concerns about revenue declines, leading to widespread job cuts and the elimination of underperforming business arms such as shopping features on Instagram.

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Chipotle has launched a successful marketing campaign on TikTok, featuring a new menu item and a viral dance challenge. The campaign has garnered over 60 million views, showcasing the power of social media and user-generated content. By tapping into the popularity of TikTok, Chipotle has reached a younger, more engaged audience and created a buzz around its brand. The success of the campaign highlights the importance of creating engaging, shareable content to drive business growth...

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