Influencer CPMs went up across major verticals on YouTube, from beauty and fashion to education in 2021.
According to a new report that influencer marketing agency The Outloud Group shared exclusively with Marketing Brew, influencer CPMs went up across major verticals on YouTube, from beauty and fashion to education in 2021.
- What’s more, when the agency pulled its data for 2022 thus far, CPMs continued to increase for 15 out of the 16 verticals studied (with the exception of military influencers).
According to eMarketer, in 2021, 40.8% of US marketers used YouTube as an influencer marketing channel. That figure is predicted to grow to 42.5% this year.
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