🚀 Run ads or place products in-show? 🤔 Creative agencies X TikTok 💸 YouTube influencers


	View in browser

Commercial Creator

The future is marketing.

together with

It's Thursday! Kellogg's Frosted Flakes has partnered with Twitch's Brand Partnership Studio to transform brand mascot Tony the Tiger into an interactive VTuber, per a press release. A Vtuber is an online entertainer who uses a computer-generated avatar to stream on platforms like Twitch and YouTube.

In today's edition:

⚡️ Run ads or place products in-show?
🌍 Creative agencies <> TikTok
🤳 The consumer of 2030
🚀 YouTube influencer CPMs on the rise

TOGETHER WITH sanebox

Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox

Clean up your inbox today and keep it that way forever. SaneBox uses personalized algorithms to quickly learn your email habits and show your most important messages first, while filtering out the noise. Best of all, it works wherever you check email, on all clients and devices.

With glowing reviews from TechCrunch, Forbes, The New York Times and emailers everywhere, you can rest assured that you will fall in love with email again.

Clean up your inbox today and keep it that way forever.

Sign up today and save $25 on any subscription!

WHAT'S NEW?

Snapchat announces new features for Snapchat+, provides insights on Snapchat+ take-up.
Reels scheduling is now available to all users in Meta’s creator studio app. More ways to maximise your short-form video approach.
YouTube is working on “an online store for streaming video services” that could roll out as soon as this fall.
TikTok now offers a very basic text-to-image AI generator directly in the app.
Channel stores are officially the hottest new thing in streaming.
Apple asked for a cut of Facebook’s ad sales years before it stifled Facebook’s ad sales.
LinkedIn has let go of its global-events marketing team.

Run ads or place products in-show? Both are best, research finds

According to a recent study from BEN, marketers have a better chance if they spread ad spend across product placement and advertising.

Using both in-show product placements alongside traditional 30-second ads may be the best way to boost key metrics like sales and website visits rather than using either method alone, according to research from BEN, a firm that helps brands with product placements, creator partnerships, and music licensing.

Continue reading

Why creative agencies should be using TikTok chops

According to Toby Barlow, creative chief at Detroit agency Lafayette American “TikTok has changed everything”. As clients show more interest in the platform, which is expected to bring in as much as $12 billion in ad revenue this year, Barlow said he needs to hire accordingly.

Continue reading

What will the customer of 2030 expect from your brand?

Members of generation Alpha were born during a period when technology was becoming more intelligent, everything was interconnected, and the real and the digital worlds were merging. New technology will influence children’s life, experiences, views, and expectations of the world as they grow older.

The children that we know as generation Alpha are becoming teenagers and a part of society. They are the next big pool of customers, and every business should create a brand that can adapt to change to appeal to these hot-trend clients.

Continue reading

YouTube influencer marketing CPMs are on the rise

Influencer CPMs went up across major verticals on YouTube, from beauty and fashion to education in 2021.

According to a new report that influencer marketing agency The Outloud Group shared exclusively with Marketing Brew, influencer CPMs went up across major verticals on YouTube, from beauty and fashion to education in 2021.

What’s more, when the agency pulled its data for 2022 thus far, CPMs continued to increase for 15 out of the 16 verticals studied (with the exception of military influencers).

According to eMarketer, in 2021, 40.8% of US marketers used YouTube as an influencer marketing channel. That figure is predicted to grow to 42.5% this year.

Extras

Meta has shared some new pointers on how to maximise your Reels content approach.
The best times to post on social media in 2022. Some helpful pointers for your social media marketing strategy.
Go read this report on ByteDance employees with ties to Chinese state media.

ADVERTISE JOBS SUBSCRIBE

Hubert Trinkunas

Chief Editor

Lavena Xu Johnson

Curator

Rosa Cecilia Gosling

Writer

Was this email forwarded to you? Sign up here.

Share to Facebook

Share to Twitter

Forward email

Wishu

Wishu, 125–127 Mare St, Second Home, London E8 3RH

Unsubscribe