There are a couple of things that I know you know:
And here's something you probably know but might not want to admit: simply having a website with the ability to take donations doesn't mean you actually will. Unfortunately, "if you build it, they will come" does not apply here. (Sad face, sad face.)
An effective website, that draws people into your story and explains the importance of your mission, is a combination of great design and expert copy writing. Admittedly, there's a lot that goes into both of these elements and, if you're like most maxed-out nonprofit leaders, you don't have time to sit around pondering word choices and effective turns of phrase. I get it.
So here are the top three pages you should spend some of your very limited bandwidth improving so that your website will do more of what you need it to:
If you want more, I'm including this video, below, from a recent "website hot seat" where I teamed up with expert website designer, Jenny Belanger, to give three nonprofit organizations actionable tips to improve their sites. Go ahead and watch it on double speed if you need to.
If you'd appreciate your own customized website copy review, I'm all yours. Just click the link to see what's included. https://www.bernadettemack.com... Subscribers to B-mail (that's you) can save 50% on the review by using code LOYALREADER.
P.S. I also offer a similar service for email. Check out the details on the Custom Email Strategy Audit https://www.bernadettemack.com... (your coupon code will work for this offer, too). Have questions about either service? Drop me a line any time.