I heard a quote recently that has stuck with me and I just can’t seem to shake it…
“It’s not about what you’re capable of, it’s about what you’re willing to do.”
In context this quote was about football from Steelers head coach Mike Tomlin — but this is applicable in almost any situation where you are trying to grow and succeed.
You’re capable of raising your rates… But are you willing to put in the work to find the right clients, present your value more clearly, and say that “big number” out loud with confidence?
You’re capable of producing better work… But are you willing to do the training, learn new skills, and push yourself to do something you haven’t done before?
You’re capable of hitting your sales goals… But are you willing to make the calls, knock on doors, write blog posts, make videos, and take on more work?
There are plenty of folks out there with less talent, experience, resources, and connections than you — yet they’re having the kind of success we want for ourselves. Not because of their capabilities, but because of their will.
The next time you say the words “I can’t…”, try replacing it with “I’m not willing to…” and see how it makes you feel.
For me, it’s been a quick exercise that cuts through the B.S. and has helped expose the excuses I’m making without even realizing it.