From friends and family to clients and potential customers, getting someone to open your email is not always easy, or is it? Let’s talk about the subject line. It’s the first thing everyone sees, and in a split second a decision is made - to read or not to read. Now, a great subject line will get your email read immediately, a good subject line might get your email read within 24 hours, and a bad subject line, even to your friends and family, means your email may never get read.
-by Stephanie Creech - Screech Marketing
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