By Maxwell Zeff & Kyle Wiggers
Silicon Valley is bullish on AI agents. OpenAI CEO Sam Altman said agents will “join the workforce” this year. Microsoft CEO Satya Nadella predicted that agents will replace certain knowledge work. Salesforce CEO Marc Benioff said that Salesforce’s goal is to be “the number one provider of digital labor in the world” via the company’s various “agentic” services.
But no one can seem to agree on what an AI agent is, exactly.
In the last few years, the tech industry has boldly proclaimed that AI “agents” — the latest buzzword — are going to change everything. In the same way that AI chatbots like OpenAI’s ChatGPT gave us new ways to surface information, agents will fundamentally change how we approach work, claim CEOs like Altman and Nadella.
That may be true. But it also depends on how one defines “agents,” which is no easy task. Much like other AI-related jargon (e.g. “multimodal,” “AGI,” and “AI” itself), the terms “agent” and “agentic” are becoming diluted to the point of meaninglessness.
That threatens to leave OpenAI, Microsoft, Salesforce, Amazon, Google, and the countless other companies building entire product lineups around agents in an awkward place. An agent from Amazon isn’t the same as an agent from Google or any other vendor, and that’s leading to confusion — and customer frustration.
Ryan Salva, senior director of product at Google and an ex-GitHub Copilot leader, said he’s come to “hate” the word “agents.”
“I think that our industry overuses the term ‘agent’ to the point where it is almost nonsensical,” Salva told TechCrunch in an interview. “[It is] one of my pet peeves.”
More here.
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