Hey everyone!

I have another dose of design tips and inspiration for you 🙌

Before we dive in, I have a quick question.

Do you have any requests or suggestions on what I should include in future issues? Just reply to this email, I read every reply.

This week’s design lesson

This is a lesson from the Tiny Design Lessons ebook.

Users are placing an ever greater importance on how honest, transparent and authentic a product or brand is. There are no quick or big fixes to this, as trust is earned. Therefore you need to build it into an experience at a micro level.

• Take a user-centred approach by adding some humour or humanity in key places.
• Inconsistency makes people wary. Apply the elements of your brand consistently across everything.
• Be transparent by making it easy to access key information, such as security, pricing and privacy.
• Keep language simple at action points by removing jargon and ambiguity.

A recommended resource

Design quote of the week

This is a really simple breakdown of what all design is. What you’re doing is taking a format (e.g a landing page), some content (words, images etc.) and combining them so that they communicate in the best way possible. 

I hope you’re finding these emails useful. Please let me know at @markbowley on twitter if you do!

Until next week,

Mark