Kat says to go into making videos with the mindset that you are the viral content.
Using viral songs is good but not necessary.
One thing she likes to do is match music to the subject matter.
For example, the subject of the video is cleaning data.
And she’ll be dancing to “So Fresh, So Clean” by OutKast.
To her audience, it makes learning fun, memorable, and most importantly, sticky.
“The people giving that advice are essentially trying to take these concepts and frame them in a way that they can hand off to anyone.” - Kat Norton
While we’re trying to learn a new social platform, we can get caught up in trying to figure out shortcuts.
But the algorithm will change.
Trends come and go.
So, if your goal is to build a brand that sticks remember that principles stay the same.
“I get my energy to a place where my presence is truly magnetic I get visions of what will go viral. Then I run to my computer and I make those ideas...”