There are a lot of bad marketing tips out there. These aren’t those.

Marketing automation ⚡️:  See why thousands of brands rely on Drip for their marketing automation so they can spend less time "doing emails," and more time building the kind of customer relationships that propel revenue growth forward. *

Holiday 2022 outlook 👀: Inflation & shoppers trading down. CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season.

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Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal. There are so many opportunities for brands to build organic following and showcase their personality and values through this new medium the same way that many brands had an enormous advantage being the first to jump on TikTok. 

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Meta this week rolled out the most advanced, widely available virtual reality glasses ever and found a rival/partner to bring them into your home office: Microsoft. 

Why it matters: You need to pay close attention to Meta and others who are trying to will into existence the metaverse, which is basically a 3D virtual world. 

It's still really early, but Meta is moving in the right direction with the Quest Pro. You can see your real keyboard as you take notes, and sip a drink without taking off the headset.

The big picture: Almost no one will use this regularly or reliably, for now.

The bottom line: VR's usefulness is likely to emerge first in the workplace in part because "you're more likely to use it if your company pays for it."

Would you consider moving your team to a virtual office? - Vote here.

Recent events such as COVID, the death of Queen Elizabeth II and Hurricane Ian have put pressure on marketers cautious of appearing tone-deaf.

Two years ago, Planters was gearing up for a big Super Bowl spot and campaign that included the death of its century-old mascot Mr. Peanut. But not long after the brand touted his demise and advertised a funeral during the Big Game, the real-life death of basketball star Kobe Bryant occurred, throwing Planters’ plans into jeopardy...

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First things first, what is an internal podcast? Some companies have been trying out the technique since the pandemic launched the WFH era. An internal podcast is essentially a podcast created for all or some employees of a company as a way of digesting information. While it may not be for everyone, for some workers, a podcast they can listen to whenever they like is an attractive alternative to reading a long email or attending a meeting at a mandated time.

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• Mentos sustainability campaign ‘proves’ racoons are better at recycling.
• The $1,500 ticket to Mark Zuckerberg’s metaverse.
• Register for TikTok's webinar: Partnering with creators on TikTok Creator Marketplace & get £1,000 in ad credits.*
  

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