(If you're reading the "ultra-short tips" series for the first time, these are the tips I send out every second week to give you a break from the in-depth stuff)
Ready to improve your website today?
Of course you aren't!
You probably just saw the notification of a new email in your inbox and was like, "I need to click on this email because I hate having unread emails in my inbox."
No?
#liar #liar #pantsonfire 😄
Anyhow.
Whether you're all fired up to learn new things you can improve on your website right now or want to come back to this a bit later, here's what we'll be talking about today:
- Should have a page called "How I work"?
- Why you shouldn't split your content into too many sections
- How it's all about not saying this phrase ever again on your website
Shall we?
Tip #1: Should you have a page called “How I work”?
One thing for sure: If you sell your services, you should describe your process somewhere on your website.
The main question is, where.
On a separate “How I work" page? On a service page? On your About page?
Only in specific cases. Definitely. Definitely not.
Glad we talked about it. Bye.
Just kidding. Here's what I think.
1) It belongs on a service page
The process of how you work - how you deliver a service - is inseparable from that service.
Why?
Because:
“We hated the way she works, but hey, the final result was fine, so 5 stars”
...said no client ever.
Your service is not only the “what” but also the “how” aka your process.
Especially if you offer multiple services, you need to describe the relevant “how” parts right there, on a corresponding service page.
This will:
- answer the potential questions of your clients on the spot
- help them imagine working with you.
2) It belongs on a separate page ONLY IF
- you offer only one specific service (for ex., only website reviews, only website copywriting), and, thus, have only one process to describe
AND
- your service page would explode if you described your (obviously, super-duper fancy-pancy) process there
3) It never belongs on your About page
I can’t think of a case where talking about your process is better placed on an About page than on a service page or a separate page.
|