I shared some thoughts on Twitter recently about how as makers and entrepreneurs it can be easy to get lured in to running after an open segment in the market. However the excitement of "nobody's doing this yet!" can be misleading. Make sure you are running towards the customer pains and problem statements. And those are typically found in market segments where there are already competitors.
As an entrepreneur I actually prefer this because it means 2 things:
1) There is validation that you can build a business here 2) There is a pool of educated customers who know what they want
Try locating this type of customer. They usually make problem statements about the products they currently pay for like "I wish it did X." Forums, community pages, and social media are great places to locate comments like this. Once you find them, zero in on the pains and see how your product can address them. When you solve customer pains, you'll win! πβ¨π
Now, let's meet some new no-code peeps.
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