View in browser
Insightful Letter 16
October 1, 2020
Data as currency: What value are you getting?

Hello ,

I hope you are well.

Just three months left of 2020.

How dramatic this year has been.

So many things this year has taught us.

Today, I am going to talk about data as the new currency and what value are we getting by providing our data.  

 The Idea      

You must have heard the line 'Data is the new currency of this age'

Today, we all are somewhat aware of data privacy and data misuse.

But there is a human tendency that 'If it's not broken, I don't have to fix it'

Although we know, we don't pay enough attention to our online data.

Today, the world's top 10 companies are data-based platforms.

You name it, Google, Facebook, Apple, Alibaba, etc.

If you ask these companies where is the money?

They would perhaps say, money is on the list.

Money is on the list where millions of data of people are listed.

You might think that you are using Facebook or Instagram or even Google for free?

But actually, you are paying a price, the price of your data.

How do you think these companies earn?

Your data is being captured and sold and resold and then targeted right back to you to sell you more things.

That is why you see the advertisement of the same product on Facebook you just searched on Google.

But the real question is, are you getting the fair value of exchange?

You are exchanging your personal data like email, name, address, phone number, debit/credit card number, etc.

Most people just post some pictures on these social media platforms or like and comment on others.

It doesn't seem fair to me.

They are making huge profits with your data.

But what are you getting in exchange for your data?

I am sure that you have subscribed to my newsletter because you thought you would get to read some good and valuable stuff.

I am trading my content in exchange for your email.

You should ask the same question to Facebook or, Instagram, or any other social media and app.

What value are you getting from them?

I sincerely hope that in the coming days we will get better value  from the data-based companies in exchange for our personal data.

Please be careful of your data. Your data is your huge asset, don't be ignorant.

Check your email inbox. 

Are you getting emails from some unknown people or companies?

If yes, then unsubscribe them.

Be mindful of your online presence.

Today's thieves are not on the road but on the internet.




Book/article recommendation


All You Can Pay: How Companies Use Our Data to Empty Our Wallets by Anna Barnasek and D.T. Mongan

Everything I have discussed here, you will find in greater detail how our data are being utilized by big companies in this book. How they make a ton of money by using our personal data?

These companies even control your decisions.

A must-read book.

One video suggestion

How tech companies deceive you into giving you up your data and privacy?

An informative Ted talk.

One quote

"Digital freedom stops where that of users begins... Nowadays, digital evolution must no longer be offered to a customer in trade-off between privacy and security. Privacy is not for sale, it's a valuable asset to protect. "


                                                                                  -Stephane Nappo


This week I have written about a forgotten jewel of India. Bibha Chowdhury, the first woman particle physicist of India.

Read about her life and work below.

September 27 , 2020
Bibha Chowdhury: A Forgotten Jewel of India

Read the full article

If you have anything to say or ask, just reply to this mail. I will respond.

Until next week,


Do you like the newsletter? Please share it!

Or just copy and paste the following link to share through Whatsapp

P.S.  If you enjoy this newsletter and know someone else who would enjoy it, consider forwarding it to them. If you are reading for the first time and haven't subscribed my newsletter, then subscribe here (It's free).

facebook linkedin instagram goodreads
Jayabrata Das

IIT Bombay, Powai, Mumbai

You received this email because you signed up on our website or made a purchase from us.