Debunking Misconceptions About Africa
Africa is a bed of budding opportunities at the moment, James tells Barry. There is a common misconception that it’s just one big group of homogeneous countries but that’s not true; the diversity on the continent is phenomenal. Furthermore, the big hubs of South Africa, Kenya, Nigeria to Egypt are building amazing organizations that work exceptionally well across the continent. “It’s exciting for me because I’m starting to see the maturity of businesses emerge… when you get this right, it’s less about big, global solutions and more about local high-impact businesses creating jobs and generating value in their economies,” James comments. Localization is a key part of the game, especially on the continent, Barry adds. [Listen from 12:12]
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