It might seem counterintuitive to start here, but it’s important to point out that some writers focus too much on platform building at the expense of their writing.
I’m guilty of this one myself.
Weeks spent mindlessly scrolling FB. Days creating the perfect image and choosing the right hashtags for IG. Hours spent shooting off long, meandering twitter rants — I mean threads.
This stuff can take days and days and days out of your writing life.
Now think about this: if you’re not even writing for that audience you’re so busy trying to get in front of, what’s the point?
Or maybe you’re writing, but not investing enough time and attention to revising, crafting, creating work that’s truly excellent.
Again, I ask you, what’s the point?
For some of us, the platform building feels like the easy part.
If that's the case for you, working on platform can inadvertently become the part of your writing life that you use for what I like to call “productive procrastination” (again guilty as charged).
Now I’m a big believer in seasons of life.
There will be seasons when focusing more on platform than writing makes sense.
Sometimes it makes sense personally: for me it’s been much easier and more fruitful to work on my community building activities than deep writing work during this season when I have very small children at home.
Sometimes it makes sense professionally: when your book is gearing up to launch, your focus might need to be on connecting with all those potential readers.
I say embrace and adapt to shifting seasons, AND also please keep coming back to the core: your writing!