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Project Update
Regional Leadership Program
RDAEP, with funding from the Department of Primary Industries and Regions (PIRSA) has committed to a program to enhance leadership capacity across the region. The survey results indicated strategic planning; cultural change; governance; and advocacy were in need of further investment. RDAEP is hoping for training to be delivered early 2023 with the next step to define the scope of training for the region, then call for tender for a service provider.
Eyre Peninsula Brand Workshops
15 years since Eyre Peninsula’s current brand was launched, a review is being undertaken to assess the relevance of it to our region and to ensure Eyre’s positioning moving forward provides a holistic and inclusive regional identity. Join Fuller senior strategists; Will Fuller and Jordaine Chattaway, to discuss the challenges and opportunities of our current brand and explore what a refreshed positioning could look like. In this series of workshops the team will use insights from the August marketing and brand survey completed by 142 community members and further regional research to uncover what could work for our region as a whole.
If you are passionate about the Eyre Peninsula brand identity, we would love to hear from you. Please RSVP using the links below to your preferred workshop location. Registrations close 7 days prior.
Workshop Registration:
- Tue 4 October 9:30am: Ceduna RSVP
- Wed 5 October 9:30am: Port Lincoln RSVP
- Tue 18th October 9:30am: Whyalla RSVP
- Wed 19th October 9:30am: Wudinna RSVP
While in person is the preferred method of engagement, a 5th online workshop will be held on 25 October, from 10:00 – 11:00am. Register your interest to attend the online workshop by emailing annabelle.hender@rdaep.org.au
For more info visit: https://www.rdaep.org.au/economic.../tourism-development/
Regional Marketing Plan
Tourism eSchool are the agency tasked to develop the Eyre Peninsula Tourism Marketing Plan. This forms one of the activities agreed with SATC Marketing for the Co-op marketing for FY21/22 and will strengthen the marketing position of the Eyre Peninsula. Tourism e School have commenced this project and are working will Fuller (the brand agency) to align efforts.
The outcome of this new Plan is to provide direction to RDAEP for the next 3 – 5 years. It’s an opportunity for EP tourism to refine its best visitors for the region, and how to focus responsible marketing activities to reach them in the current volatile climate, both at a regional level, as well as local level.
Eyes on Eyre – Online Camping Project
Work has continued to ready Point Gibbon for online bookings, which went live on 1 August. Delineation works and the signage installation was completed in late June/July. Additionally, the Wi-Fi node originally installed at Port Gibbon has been relocated to Point Gibbon to facilitate online bookings onsite.
Delineation works also continue at Walker’s Rocks and have commenced at Fishery Bay with the District Council of Lower Eyre Peninsula.
These works were funded via grant funding obtained by RDAEP from the Department of Environment and Water and were awarded via an expression of interest process, with co-contribution from councils. The $500k in funding allowed for progression of the Eyes on Eyre Concept Design Report and proved a sustainable model for improved campground management.
Funding under the Landscape Priority Board, which closed on May 26, has been allocated to Whyalla City Council (Fitzgerald Bay), District Council of Cleve (Redbanks), District Council of Lower Eyre Peninsula (Farm Beach and Greenly Beach) and the District Council of Streaky Bay (Speeds Point and Perlubie). $300,000 of the funding was allotted in this round, with further rounds to be opened in the future.
Eyes on Eyre is a mechanism to facilitate a consistent and collaborative approach to tourism on the Eyre Peninsula. The Eyes on Eyre Working Group is a joint initiative of Regional Development Australia Eyre Peninsula (RDAEP), the Eyre Peninsula Local Government Association (EPLGA), Eyre Peninsula Landscape Board (EPLB), the Department for Environment and Water (DEW), and the Department of Primary Industries and Regions South Australia (PIRSA). Its vision is to “enhance the Eyre Peninsula as a distinctive, cultural and remarkable world-class destination, underpinned by the character of its local communities and coupled with the conservation and protection of its pristine environment.”
For more info on Eyes on Eyre visit: https://www.rdaep.org.au/eyes-on-eyre/
EP Tourism Network SharePoint Page
The EP Tourism Network SharePoint page was recently launched with the aim to provide members of the tourism industry and businesses with timely updates and access to information in one place. The site includes business resources, tourism plans, data on tourism in the region, marketing content and more. Join here:
https://rdawep.sharepoint.com/sites/EPTourismNetwork
No access?
Email annabelle.hender@rdaep.org.au with your Microsoft email address to gain access to the site (e.g. outlook, hotmail etc, not gmail)
Regional Work SA Project (RWSAP)
RDAEP have now advertised over 3,400 positions from across the region. Following previous trends, the largest number of vacancies listed in the last period were in the healthcare and social assistance (17.08%) and ‘other services’ sector (15.07%), which includes trade services.
Engagement continues with job seekers expressing an interest in working in the region.
Migration /Visa
RDAEP has been liaising with the Department of Home Affairs to provide assistance to several farming and aquaculture businesses employing workers on Visas.
Visa rules have changed in the past year with regard to enforced Covid restrictions and then the repening of the borders. Having regard to that, RDAEP with the Department, are organising information sessions to be held on the Eyre Peninsula for the benefit of employers.
RDA Adelaide are also coordinating a survey of the hospitality and aged care industry sectors on the value of migrants in the workforce and RDAEP have been providing details of local businesses who are willing to participate. It is intended that the survey results will be used to influence Federal Government policy in this matter.
RWCCP – RDAEP Place Based Project - Accommodation Needs
Significant work has been undertaken to progress the Place Based Accommodation Project, including engagement with the real estate and building industries.
A survey was sent to real estate agencies around the Eyre Peninsula, seeking information about rental and sales rates. A common theme amongst respondents was the lack of rental properties available, confirming anecdotal evidence.
Businesses in the residential building industry were also contacted, with two workshops held on 20 July. While participation levels were low, the feedback from those who either took part in the workshops or provided written responses highlighted increasing material costs and wait times, issues with attracting qualified tradespeople and overall pressure on the industry. While this also confirmed anecdotal evidence, there was also feedback regarding caps on builders and the role this is potentially playing on new start home builds.
RDAEP also contacted key employers in the region, following which a survey was produced to determine current and expected future employment requirements.
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