How? Vidico - they’ve helped small DTC brands to Fortune 500 companies produce videos that are clear, creative and convincing without any hassle.

Just have a look at these ecommerce brands’ results:

• Bailey Nelson’s brand video got a 40% increase in branded search.
• Temple & Webster’s commercial had a 335% increase in brand recall.
• Koala’s 2-min YouTube ad won a platinum award and had a top-notch view rate.
  

Want to get similar results for your video ads? Book a free video strategy session and walk away with insights about what’s working in your space, and suggestions from video pros that have worked with the likes of Square, Spotify and Airtable.

There are a lot of bad marketing tips out there. These aren’t those.

Emerging trends: 🚀 Twitter leans into emerging video trends with new video showcase elements.

Ad preference: 🤳 Report shows that Snapchat users are more mentally engaged with Snap Ads.

Fakes: 📉 TikTok reports 62% jump in fake profiles being created in the app.

Netflix is expected to launch an ad-supported tier by the end of 2022. However, as hints of a premium price tag for the unproven service emerge, marketers are split on whether the reunion is worthwhile.

According to news reports and several media outlets interviewed by The Drum, Netflix has set a high entry price for its upcoming ad-funded tier. At $65 CPM - the cost of serving 1,000 ad impressions - it is significantly more expensive than many streaming services (and even top calendar events like the high demand Super Bowl). At this stage, media buyers are unimpressed. 

Here are the issues that marketers are concerned about.

Initially, Netflix was said to have a $20 million spend cap to prevent any one brand from dominating the platform. This appears to have been miscommunicated or has shifted to a $20 million minimum spend in search of a large commitment from a small number of brands.

The brand-side marketer complained about seeing six of the same midroll ads for McDonald’s consistently interrupting his movie-watching experience on Prime Video just the night before. Netflix’s experience would have to be considerably better to impress brands.

And, currently, Netflix is set to launch without a measurement partner. That's a deal-breaking for this marketer who needs to prove channel effectiveness.

Netflix will likely find some keen marketers, even Quibi secured $100m in commitments before it launched. Clients have been keen on the Netflix audience and user experience for years now.

SEO and content marketing are not disparate departments. In fact, both need each other. Content marketing is only successful if it has appropriate SEO. Together, SEO and content marketing are explosive.

• Keywords. Try to hunt for the top websites and competitive keywords that are closely associated with the specific business or industry we're working with. Follow a logical approach and use Google's Keyword Planner. Use the long-established AdWords database of diverse industries including health, technology, entertainment and much more.
• Quality content. Content must be able to lure your clients as well as solve a particular issue. One can write influential content by using important keywords and targeting visitors. This is the most important factor through which Google determines the relevance of a page and ranks a piece of content. 
• Traffic. Connecting your links with high-domain authority sites like .edu and .org drastically increases traffic. Though developing links is possible by connecting with link-building agencies, the best method is to create expert content.

Expect different purchasing behaviour from shoppers this year.

Vericast asked people about their holiday shopping plans, preferences and priorities as part of the June Awareness-to-Action Study. Here’s what we learned:

People need deals. With a cloudy economic outlook, consumers must stretch their dollars further. They’re more attentive to prices. Vericast’s 2022 CPG + Grocery TrendWatch notes that 61% of grocery shoppers say inflation is their biggest shopping challenge. And in the June Awareness-to-Action Study, 27% said they will look for stores that offer the best deals and sales for holiday gift shopping.

People plan to spend less. Some consumers did indicate that they plan to spend more this year, specifically Gen Z (32% plan to spend more), parents (27%) and those who are very comfortable financially (32%). But overall, 46% of consumers said they plan to spend less this holiday season compared to last year.

People plan to shop later in the season. The Vericast survey data indicates people plan to delay their purchases this year. Slightly more than half of shoppers (53%) will begin their holiday shopping in November or December.

People plan to shop both in-store and online. Some shoppers may be ready to browse the aisles again, going into brick-and-mortar store locations where they can see and touch merchandise, interact with salespeople and generally feel the hustle and bustle of the holiday season.

Nectar hard seltzer owes much of its success to TikTok and texting.

The hard seltzer brand started posting its company phone number on TikTok, asking potential customers to text if they were interested in buying a case. The brand ended up receiving hundreds of responses, which was enough to convince retailers who had previously dismissed the beverage to begin selling it in their stores.

Co-founder Jeremy Kim started with one case of Nectar, going door-to-door to 200 stores in Los Angeles pitching the drink. They all turned him down. Having seen the quick impact TikTok had on the music industry, Kim wondered if the same reach could be achieved for Nectar. In November 2020, he made a video explaining the challenges the company had faced and asked folks to text them if they would be willing to even try the drink.

The response was overwhelming, and eventually helped land Nectar in 1,500 stores including Target, Whole Foods, BevMo and 7-Eleven.

Nectar has kept up the texting, both as a way to find where customers are geographically and for feedback.

Kim started a new TikTok series for the brand called “Sale or Fail,” which records shoppers in grocery stores trying out the seltzer. Even with just 83,200 TikTok followers, several of the videos have received over a million views.

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