Several of TikTok's biggest trends over the last few weeks have revolved around video templates from the video editing app CapCut. With the app, TikTok users can participate in viral trends on the platform simply by inserting photos or short video clips into pre-existing templates that include a green screen. The hashtag #CapCut has over 3 trillion views on TikTok, demonstrating its massive influence on setting platform trends and determining popular video formats.
Here are the latest TikTok trends that brands can incorporate into their content on the platform.
Trend: ‘Proof that not everything can be an album cover’
In 2021, the “Album Cover Challenge” swept across TikTok, inviting users to plug their photos and videos into a template and test whether the imagery could potentially function as an album cover. And, over the past few days, this video format has experienced a resurgence—albeit with a new, slightly different CapCut template.
Ironically, the trend demonstrates that nearly any image can make for a suitable album cover, whether the user is featuring their most photogenic and aesthetically-pleasing videos or a skateboarding traffic cone. Thousands of viewers are trying out the challenge for themselves, with the hashtag #albumcover receiving nearly 55 million views and over 10,000 new videos within the last seven days, per TikTok data.
Trend: ‘One kiss is all it takes’
YouTuber IShowSpeed, who also simply goes by “Speed,” has over 15 million subscribers on the platform—but now, he’s going viral on TikTok.
With the CapCut template swapping the video’s backdrop for a green screen, TikTok users have used Speed’s moment of annoyance to add their own images behind the YouTuber and convey aggravating situations or upsetting ideas.
This video format is essentially the opposite of the Finn Wolfhard snapping template, and brands can leverage it in a similar way—but to share annoying moments that TikTok users can relate to, rather than lighthearted or celebratory. For example, a makeup brand could plug a video clip of someone accidentally smudging an eye makeup look into the template; or, a coffee brand might use a video of someone spilling their morning drink.