Raising membership dues is rarely an easy decision, and the past year’s complications have made it even more difficult. Anecdotal and statistical evidence shows associations are holding off on raising dues right now, mindful of members’ struggles’
How to make your small association’s emails more fun for members
Email is a great way to connect with prospective members and keep current members engaged. But, let’s be honest, even if you follow best practices for email marketing, emails can become formulaic and, well, boring. So, how can you turn ho-hum emails into member communications that sing?
Why our brain likes a good story in a presentation
Neuroscience shows that storytelling creates a connection between speaker and audience, especially when visuals such as props or images are added. "Strengthen emotional associations with your audience and turn them into active participants by including analogy and metaphor in your stories," writes Ashish Arora, co-founder of SketchBubble.
The highest performing non-profit boards understand that public policy affects the work of their organization. They continuously leverage advocacy as a way to stand up for the mission and people they serve. But what does the board's role in advocacy look like? And how does it relate to the work of staff members in advocacy?
To help offset financial losses from pandemic-related cancellations, some associations launched new revenue-generating products—and they did it fast. Those that succeeded followed a common formula: identifying a need, listening to members, and responding with speed and flexibility’
The takeaway from the corona crisis is that event revenue has to be dispersed by understanding the value of our content and by using different communication platforms. Following this method, we find countless new monetisation methods.