Sometimes, all you need is to decompress. This is the reason why I've been on a sort of a writing hiatus, which extended even to the newsletter.

But then getting back on that horse feels even better. I'm now full of energy to take on new projects, meet new people, attend new events.

As I already mentioned events, here's a quick reminder - Webit Festival Europe is coming up next week. If you're still on the fence about attending, here's a promo code that gives you 20% off the ticket price. Use WF20DISCOUNT2FS and hit me up if you'll be there so we can meet up!

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And here are the best articles I found for you this week:

AdEspresso
How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey
Facebook's Attribution Tool can be of great service when you analyze the touchpoints that engage your audience. Here's a great guide on how to set it up and what insights you can get when analyzing your funnel.

The New York Times
Stop Asking Kids What They Want to Be When They Grow Up
Asking kids what they want to be leads them to claim a career identity they might never want to earn. Instead, invite them to think about what kind of person they want to be - and about all the different things they might want to do.

AdEspresso
How To Find The Best Audiences To Target On Facebook
I can't recommend the Facebook audience insights tool enough! Use it to learn more about your target customers and improve your ad targeting.

Hotjar
How to collect and measure user feedback year-round: examples and tools we use
You should never take your eye off the customer. Feel free to steal Hotjar’s process and tool stack for collecting user feedback.

Hootsuite
Facebook Relevance Score is Dead. Here’s What You Need to Care About Now
Facebook Relevance Score is changing - and here’s what you need to know about that. Hootsuite has also shared some tips on keeping your scores high, from timing to ad frequency.

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If you want more of the coolest freshest links, follow my page on Facebook.

Slay the rest of the week!
Vassy


Valchanova.me
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