Several influencers experienced a decline in paid work as the recession hit in mid summer of this year. One of those creators is micro influencer Austen Tosone. “I was anticipating the holiday season to be really big for me,” Tosone said. “But I found that the offers weren’t coming in to the degree that I expected them to.” Tosone, who has 13,000 Instagram followers, left her job to become a full-time content creator in April 2021.
Brand deals have been the biggest income driver for Tosone from April 2021 to summer 2022 but then everything changed. Tosone said platform incentives (like Instagram’s bonus program) will overtake brand deals. “I’m not surprised to see fewer offers and I’m grateful that I’ve pivoted to accommodate that so that I am not scrambling right now,” Tosone said.
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