Track Club 🎶 is the new music licensing subscription app offering creators not only the opportunity to find that perfect song from a hyper-curated library of tracks, but be able to customize your track however you want.

Find infinite ways to utilize music as a creative power tool. Adjust the volume levels, change the BPM, and mute or solo instrumentals by customizing the stems of a track.

It’s a B-Corp and the first music licensing company investing 10% of all profits back to community organizations, knowing your creative project is giving back with purpose.

👉 ️Get 4-months, full access for free!

An experiment on TikTok for plantable pencil company SproutWorld, resulted in more than 100,000 followers and tens of millions of views in just four weeks. If only the rest of us could produce such results for our businesses!

Within the experiment, four separate posts went viral, with millions of views each. The outcome was produced with zero budget and 100% organic storytelling. So, what’s the secret? We will break down some highlights discovered from the experiment all of which are able to be applied to your own content...

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Creative Juice just launched new and improved funding options, Juice Funds Refresh & Reserve, for creators on their terms. 

Creators now have access to personalized, up-front funding without the long-term commitment.

There’s a real challenge for creators being locked into a 5+ year deal or strained to sell their content. Creative Juice understands creators need cash personalized to their needs whether that’s a quick need to upgrade equipment or a long-term need to fund a merch line. Creators now have the flexibility to receive funding on a monthly or yearly basis and can buy out at any time with no questions asked - all while remaining in full control of their content. Juice Funds Refresh is the first-of-its-kind allowing creators of any size up-front monthly funding on their terms.

Learn more here

Let’s be transparent about finances – and say it louder for the people in the back! Honestly, I’m so sick of this outdated concept, especially in the UK, where we are never supposed to talk about money. Why shouldn’t knowledge be shared? Especially in an economic crisis. I grew up in London and am of immigrant descent. My grandparents never had any money and lived a very happy yet very paycheck-to-paycheck type of existence. They would have given anything to have a conversation with a self-made financially successful business person and would have listened very intently. This, of course, was in a pre-social media world. 

It makes me so happy that creators like Reni Odetoyinbo are sharing how to make real money as a creator. This is such an important step towards financial inclusivity...

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Several influencers experienced a decline in paid work as the recession hit in mid summer of this year. One of those creators is micro influencer Austen Tosone. “I was anticipating the holiday season to be really big for me,” Tosone said. “But I found that the offers weren’t coming in to the degree that I expected them to.” Tosone, who has 13,000 Instagram followers, left her job to become a full-time content creator in April 2021.

Brand deals have been the biggest income driver for Tosone from April 2021 to summer 2022 but then everything changed. Tosone said platform incentives (like Instagram’s bonus program) will overtake brand deals. “I’m not surprised to see fewer offers and I’m grateful that I’ve pivoted to accommodate that so that I am not scrambling right now,” Tosone said.

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Trying to pinpoint and predict the future of Musk’s Twitter is like trying to find a needle in a haystack – near impossible. 

Yet one area where a slight bit more clarity lies is pricing. 

Twitter is such a hot, digital mess that good marketers / brands can simply take a perfectly inverted approach to Twitter and probably plough the right course for their brands. So listen up!

Did you ever play ‘opposite day’ as a kid? Where you’d say ‘yes’ to mean ‘no’ and say ‘I hate you’ to tell your crush you fancied them without saying it outright? Well pricing techniques are playing that game right now – just do the opposite of whatever Musk does to succeed...

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