• What's new!
• Find a local partner
• New FAM trip!
• Sweden - a destination of a different nature
• Save the date...

Transportation

• With the new Catamaran from FRS Baltic, the crossing between Sassnitz in Germany and Trelleborg will only take 2,5 hours. 
• Gotlandsbolaget has bought M/S Birka and starts cruises between Stockholm, Åland and Gotland from 2024. 
• Connections with the new night train between Berlin and Stockholm makes travelling by train more comfortable. 
• New direct flights open up more Swedish destinations.

 Photo: Ola Ericson / imagebank.sweden.se

Do you want to develop more tours to Sweden but do you find it hard to find the right local suppliers? On our Travel Trade Website you will find a list of Swedish regions and tourism destinations with contacts that might come in handy in your planning process. Don't miss the map of Sweden (top entry) to help you navigate! 

Photo: Margareta Bloom Sandebäck / imagebank.sweden.se

Would you like to bake your own Swedish flatbread, get spellbound by Skuleskogens National Park, experience the Via Ferrata to the top of the World Heritage of the High Coast, visit the northernmost gin distillery, step back in time at Mannaminne outdoor museum and of course try the famous Swedish "fika"? Then get ready to be Spellbound by Sweden and join our FAM trip to Sundsvall and The High Coast of Sweden. There is a very limited amount of places available for a selection of markets so reserve your spot asap!

Dates: 14-18 May 2023

Link to the detailed itinerary

Photo: friluftsbyn Höga Kusten / imagebank.sweden.se

One of the travelling trends is to get close to nature. Let your customers discover a country where nature is always present. In our cities, in our innovations and in our minds. Nature is not just part of our land, it’s a part of our lives. It has affected what we eat and where we live. How we live. Welcome to a country of a different nature. Welcome to Sweden!

Photo: Tina Axelsson / imagebank.sweden.se

• 23 May 2023, ANTOR Travel Trade Workshop, the Netherlands
• 11-15 September 2023, Nordic Roadshow, USA
• 20 September 2023, Nordic Workshop, Germany
• 25 September 2023, TravDay, the Netherlands
• 30 October - 3 November 2023, Scandinavian Roadshow, China
• 6-7 November 2023, Swedish Workshop, UK
• 20-24 November 2023, Scandinavian Roadshow, India

Questions about these events? Ask our Travel Trade Team!

Do you want your colleagues to stay informed about Sweden as well? Have them sign up for this newsletter and share the knowlegde!