This past week I spend a bit more than 3h putting together all my content.
2h was to write my newsletter.
1h was to recycle all the content.
So in reality, I spent 1h putting all my social media content together.
After this, I can just reaffirm myself as a loyal advocate for content recycling.
Make your content work for you. Each piece you put out can have an infinite lifetime if you have a recycling strategy in place.
Hopefully with this experiment, I convinced you to do so.
Having that said, you still need to create new content. You can’t live forever by only recycling your content.
Content recycling is something you can do to complement your content efforts. But it should never be the only thing.