Participate in industry surveys, get paid for your comments. ~1-15 mins/survey, super low time commitment. Become a better marketer by learning from what other marketers are doing. Stay on top of your industry by giving feedback on messaging to companies that are selling to you! 

"I LOVE being a panelist and I learn so much from giving feedback. I think it's a terrific program!" - Eva, Founder 

Join Wynter’s Marketing Panel

There are a lot of bad marketing tips out there. These aren’t those.

Manual: 💡The Gen Z field guide: A marketer’s manual for following the niche over the norm.

TikTok: 🤳The top TikTok trends to try this week.

Findings: 💸 Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z.

TikTok is providing an opportunity for brands to work around licensing fees and gain more control over their sounds. McDonald’s, Pizza Hut and Chevrolet have already enlisted creators to make original music in a new genre of audio branding.

Continue reading

Music streaming platforms have become powerful social networks with deep levels of engagement. Arguably, the go to activity on music platforms is playlist curating. As an independent artist myself, the goal is always to reach popular playlists as a way to get my song to shine. This is how most new artists are discovered. You hear their single on a playlist and if you want more, you go and listen to the body of work. For brands, acting as this platform is very powerful.

Continue reading

Did you know that 50% of people who play games on most days are female? 46% of those are also aged over 40 but that’s a statistic for another article. Anyway, I bet you’d never have guessed that due to the lack of representation for female gamers.

Beauty brand Dove often sits at the cutting edge of media inclusivity being one of the first brands to pioneer representation of plus size women, mature women and other people who don’t adhere to eurocentric beauty and gender standards

Continue reading

Efforts around livestream shopping and shoppable ads from the likes of TikTok and Meta, among others, don’t appear to be taking off with brands or consumers. Instead, the shoppable video is being moved to marketers’ own websites.

TikTok’s livestream shopping program has reportedly been shelved after having trouble catching on in the U.K.; Facebook is pulling the plug on live shopping next month; and Instagram ended its affiliate marketing program for creators. However, brands still believe there is an appetite for shoppable video content, just not on social media.

Continue reading

• Reddit thinks Credit Suisse is about to collapse and trigger a financial crisis like 2008.
• We’re witnessing the birth of a new artistic medium. Expect AI art to go the way of Warhol.
• How Gabriella Tegen built one of the best apps on Shopify.