As Daniel Pink explains in his 2018 book When: The Scientific Secrets of Perfect Timing, humans use landmarks to navigate time. Scientists call them "temporal landmarks,” and they represent the end of one period and beginning of the next.
Pink writes, “The first day of the year offers a chance to start again. It disconnects us from our past self’s mistakes and imperfections, and leaves us confident about our new, superior selves.”
That’s why a new year makes some feel hopeful, inspired, ambitious. Long-held plans and goals can seem more attainable at the start of a new year. If that’s the case, you go, Superior Self.
Climb that mountain.
Build your empire.
Chisel those abs.
We’ll be there to high five you on the other side of ‘22.