Unlike last year’s “Crypto Bowl,” which included ads from four crypto companies, Coinbase, eToro, Crypto.com, and FTX, next Sunday’s matchup will not have any crypto representation, the Associated Press reported.
Partly to blame for the lack of crypto ads in Super Bowl LVII is one of the crypto companies that advertised last year: FTX 🙄.
Mark Evans, the executive vice president of ad sales for Fox Sports, which will stream the game, told the AP that two crypto companies already had ads secured and another two were “on the one-yard line,” when news of FTX’s implosion broke. Those deals were subsequently scrapped.
The only company in the crypto industry to return to the Super Bowl this year will not be in the United States, but in Canada. Crypto exchange Bitbuy is set to air a 60-second spot during the Canadian broadcast.
While Bitbuy’s Super Bowl ad last year centered on “missed opportunities,” the company’s focus this year will be on the theme of “trust,” after a tumultuous year for the industry. The spot will feature NBA 2022 Rookie of the Year Scottie Barnes.