What's up Marketeer,

Big news - this Thursday I'm sending you private access to our new site before it goes live next week. We've been working on it endlessly with the goal of bringing you the world of growth marketing at your fingertips. Pumped for you to see it. 

If you want access just reply to this email saying "yes" and I'll send it your way.

But in today's case study, we're talking about creating TikTok content optimized for SEO. 

Developing a lead gen machine begins with an efficient referral program.

Why?

A recent survey of marketers showed that 48% of respondents reported referrals from existing clients being–far and away—the best way to bring in new clients.

So, how do you get clients to refer you to other businesses?

How do you get your current clients to help you scale?

Mailchimp & Co surveyed 2,000 agencies and freelancers from 63 countries to put together the Mailchimp & Co Benchmark Report, which will help you learn how successful marketers develop their lead gen machines.

If you’re ready to scale, you can learn more here.

TikTok continues to become the one-stop shop for finding information.

We know Gen-Z is obsessed with TikTok, but they’re also obsessed with it as a search engine.

Because what was once “Google-able” is now “TikTok-able” with bite-sized content, from creators, WITHOUT ads.

And TikTok is optimizing for this:

• It added recommended search queries
• It increased the character count to 2200, so you can add more context and keywords.

And here’s how TikTok ranks content:

1. In-video text
2. Speech
3. Captions
4. Hashtags
5. Automated closed captions

Example:

This smells like… opportunity.

If you can own a search query, TikTok becomes a growth (or awareness) machine.

Let’s look at it in action.

The hashtag #sidehustle has 11.7B views, vs. #boringbusiness has 58.1M views.

#sidehustle has:

• High search volume
• High relevance
• High keyword difficulty

In comparison, #boringbusiness has:

• Medium search volume
• High Relevance
• Low to medium keyword difficulty

So, what you’re looking for is Medium Search Volume, High Relevance, and Low to Medium Keyword difficulty.

You found the search query you want to own - now what?

Here’s how to rank:

• Select the keyword you want to rank for
• Inject it into your cover photo, in-video text, what you say, and captions
• Add the relevant hashtag and then supporting hashtags

Here’s an example of how Codie Sanchez ranked multiple times for #boringbusiness:

There is a huge opportunity for creators and brands who find low to medium-difficulty search queries and create a TikTok series around it.

For example:

• Take the hashtag #boringbusiness
• Create a series called “Boring Business Ideas To Start In 2023.”

Why?

Because take someone who searches for “Boring Business Ideas,” and not only do you rank for it, but you also have a backlog of “Boring Business Ideas” videos that encourages the individual to go down a rabbit hole.

This rabbit hole helps expedite the process of: Unaware → Follower → Fan.

• Optimize for TikTok’s Search Engine
• Find Medium Search Volume Keywords with High Relevance and Low to Medium Keyword Difficulty
• Create a content series around the specific keyword
• Optimize every post by injecting keywords into the cover photo, in-video text, what you say, and captions and hashtags
• Create rabbit holes for new viewers

So you want to boost your ad performance?

Here’s 3 ways eComm brands can drive revenue with micro-influencers:

1. Create authentic UGC for ads; ask for both raw and edited footage with different variations of hooks and CTAs for creative testing.
2. Run whitelisted ads on Meta and TikTok; it doesn’t look like an ad and typically converts 2X better.
3. Drive traffic and sales with influencer posting to their audience using trackable links.

Are you using multiple tools to source UGC and manage influencer partnerships for organic posting and whitelisted ads?

Try Insense. The all-in-one platform to find, chat, brief, and manage influencer partnerships for UGC, organic posting, and whitelisted ads on TikTok, FB + IG.

Get up to $200 for your first campaign until June 9. Claim the offer.

P.S

As a bonus, Insense has created the Ultimate Guide to Stop-scrolling Ad Creatives. Learn how to plan, produce, scale, and test creatives to boost engagement, action, and ROI.

• The risks brands take when touching on social issues
• A library of UX case studies
• What’s killing your social media growth?
• Your free guide to creating engaging and effective presentations
• If you want to read more about effective storytelling

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Can't wait for you to run wild on the new site. All feedback is appreciated. 

Alex