It's always rap

I read hip hop news every. damn. day. I also read football news everyday. A rather standard news article about hip hop is "21 Savage arrested by U.S. Immigration and Customs Enforcement  in the UK" while football reads like "Petr Cech [old guy] announces that he is retiring at the end of the season"

Issue 45

Following hip hop is like following a super eventful drama / action tv show. There's just so much happening — and most of the happenings are absolutely crazy. What I love about hip hop is that it's so personal. As a comparison: when you watch and follow football, you get some interviews and hear comments from players themselves, but they are so incredibly boring it's insane. They answer really short, always the same answers from all the players (i.e. "It was a good game, but now we look forward to the next and the win is the most important thing"). Example: interview with football players. But when you go to hip hop related news, there's always something crazy (as mentioned in the subtitle).

I suppose that's the wonders of music: to create great music, you have to put yourself into the art you create, and for hip hop artists, it's their (often) eventful lives.

This week, I've included a lot of new hip hop that has been released in the past month. I've been busy with another writing project I'm doing (I write about design as well, if you fancy a read, you can find it here).


William Bengtsson
William Bengtsson

J. Cole is at it again with a new single where he raps about him being in the middle of two generations: the classic era with Nas and Jay Z, and the new era with mumble rappers such as 21 Savage. I love the minor detail of adding auto-tune to the second part where he raps about the new era. Subtle and sweet. 

Listen here

Excuse Me

Mozzy released his album 'Gangland Landlord' and I feel it deserves more attention that it gets. Another great track from the album is Excuse Me, a nice mix of genres.

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No Features

Young Scooter has gathered his thoughts and put out a great track with a feature from Kodak Black. Ironic title for a track that has a feature as well.

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Down Below

Roddy Ricch has released a great album, Feed Tha Streets II, that I completely missed. Such a great vibe and a great mix of real but still with nice trap influenced beats. Thanks Olle for the recommendation. That second verse is fantastic.

Listen here

No Days Off

Armand Hammer - how could I miss this track from last year? Such a grimey and nice sound with hard flow. 

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Sophisticated Ghetto Broad

Chris Crack has a great artist name as well as a great way to compose a mix of slow beats with intense rapping. The chorus delivers great bounce.

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Catch Up

G Herbo and Southside released a collab album last year and this banger lives up to the expectations I had for the album. I longed for bangers in the previous issue and I got it. Two intese albums. I love Chief Keef - when he's not rapping on top of his own beats (which suck). So glad to hear him over a great beat again.

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Kelly Price

KEY and Kenny Beats has created something great with this collab album. Not just musically, but the cover art is amazing as well as the ad-libs ("Hey big head!"). Fantastic.

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Youtube-rapper gets to freestyle for Kendrick Lamar

Youtube rapper gets a chance to freestyle for Kendrick Lamar while Kendrick throws words at him to try to stump his flow. Kendrick said he was so inspired it made him want to get back in the boot.

Nothing But Net

AJ Tracey just released a new album and I got really disappointed. He's known for having a nice mix of grime and trap but this album has nothing... He's trying to get the mainstream radio play and it sounds terrible. Except this track. I love how Giggs can sound so effortless while still going in. 

Listen here


Buddy is an up-n-coming rapper that always has great features. This track is a remix with added feature from another up-n-coming rapper, Guapdad400. Great chorus.

Listen here.

Proud of U

Earthgang, J.Cole's protogées has gathered with Young Thug to create this calm and nice track together. I'm really excited to see what Earthgang has coming this year. Great duo. 

Listen here

Keep Count

Payroll Giovanni delivers this issues probably best artist name, hardest rap, most street-eligible lyrics, hardest beat, most street album cover.

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Offset released his own album this past week. It's everything you would expect from the Migos member: nothing more, nothing less. This track with Travis Scott and 21 Savage is a mix of all of the three artists sounds that sounds great. Ugliest cover art I've ever seen.

Listen here

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