Influencer Marketing Hub’s benchmark report showed the global industry is predicted to grow to $16.4 billion in 2022. In terms of platforms, Instagram is used by nearly 80% of brands who engage with influencer marketing. Gifting is a pretty logical route into influencer marketing for small businesses with limited budgets.
There are different stages of influencer gifting, the first being sending products for free in the hope that it will touch a nerve and result in content...
Continue reading (4 min. read)