There are a lot of bad marketing tips out there. These aren’t those.

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If you’re a for-profit business that wants to make a commitment to environmental and social change, becoming a B Corp is a globally respected certification making strides towards that change.

Achieving B Corp certification is a rigorous process that companies go through to measure and improve their environmental and social performance.

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Influencer Marketing Hub’s benchmark report showed the global industry is predicted to grow to $16.4 billion in 2022. In terms of platforms, Instagram is used by nearly 80% of brands who engage with influencer marketing. Gifting is a pretty logical route into influencer marketing for small businesses with limited budgets.

There are different stages of influencer gifting, the first being sending products for free in the hope that it will touch a nerve and result in content...

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For some more senior marketers, it may seem easy enough to put into the “under 41 years of age” category and hope for the best. Dig down deeper and you’ll see that there are some clear distinctions between American consumers aged 26-41 (millennials, or Gen Y) and those aged 10-25 (Gen Z). I mean even those brackets are ridiculously wide. Do you think I, as a 23 year old, consume media the same way someone born in 2010 does? Hell no!

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• TikTok is implementing a ‘click per view’ format for marketers.
• The top 5 affiliate marketing platforms creators used to earn money this year.
• What TikTok’s BeReal feature means for marketers.