The reality is that bots are polluting the internet. Fake online users make up as much as 40 percent of all web traffic, according to some estimates, which is crazy.
Researchers specialising in advertising fraud describe a Kafkaesque system where businesses pay millions to advertise to bots and research their “opinions.” Yet the digital advertising industry has grown so accustomed to working with inflated numbers that few are willing to unmask the fake clicks powering large swathes of the online economy.
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