Jan 2020
One of the fastest-growing worldwide consumer phenomena in memory, e-scooters are also one of the most controversial. And while some cities are putting the brakes on their proliferation, industry leaders are maintaining valuations in the billions, so the funding continues to flow unabated.
E-scooter sharing is big, hot, and (with apologies to Winston Churchill) a paradox wrapped in a conundrum. Some observers dismiss it as yet another overhyped industry rife with funding and, sooner or later, big losses. But the reality is that e-scooters’ unit economics have improved significantly, and companies are innovating aggressively to overcome operational constraints. Read more ...
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