Hey !

Welcome back!

Today I cover the relationship between consumers and brands, a novel on values, and thoughts on personal branding.

A.rticle

This article is a myth buster and can make you save money on marketing.

It ridicules the idea of emotional relationships between brands and consumers.

I find it funny as are many other articles published by The Ad Contrarian.

B.ook

It’s a book on fear of the material world and on differing values.

I believe that this classic novel is even more adequate in times  when we build relationships with technology.

Give “Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values” a try.

I think Robert M. Pirsig wrote a book that gains more relevance in time.

C.oncept

Personal brand - 3 thoughts:

1. Don’t take pictures with large groups of people with the only intent on building your image on social media as a successful professional. I believe such behavior treats others like objects.
2. Think if you want others to know your face, or is your name enough. When your face gets popular you will lose a lot of privacy. Decide before it’s too late.
3. Getting harsh, public comments on your work is unpleasant, but it makes things easier in the long run. Provoke people and see what happens — it will make you stronger. Great brands polarize people anyway.

Have a great weekend!

Greg

P.S. If you want to receive A.B.C. Toolbox in Polish: / Jeśli chcesz dostawać A.B.C. Toolbox po polsku to:

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