Too many entrepreneurs convince themselves that the opportunity they're pursuing matters, when it doesn't.
It's a pretty key issue because if the problem you're solving, or the opportunity you're going after isn't very important, you'll need to work a lot harder to get your first sale, to scale, to raise capital, to convince employees to join up, and ultimately, to build a sustainable business.
Maybe everything works out. Or maybe it doesn't.
But... what if we could reduce the risk of fooling ourselves early on? I wrote a few key tips to help entrepreneurs avoid fooling themselves.
Read them on Twitter