More or less. ;-)

Dear 

If you've taken my online course or you've read some of my blog posts, you’ve heard me talk about the danger that nonprofits face when they try to be everything to everyone. Taking on too many projects or trying to address too many problems at once tends to dilute the impact that could have been made by applying a more narrow focus - especially in groups with small staffs and/or small budgets.

Doing a lot and being a lot is par for the nonprofit course - which is why it is absolutely essential to be intentional, laser-focused, and on purpose about the way your organization shows up for society.

This type of intense focus requires - on a regular basis - evaluating the work you're doing (or considering) and eliminating the projects and tasks that aren't tied directly to your mission. By doing less, you make room to do even more in the areas that truly count. Decrease in order to increase. 

"It’s not the daily increase but daily decrease. Hack away at the unessential."  -Bruce Lee

For my part, I've made some changes to the services I'll focus on this year. My primary activities will revolve around writing and editing help for nonprofits and leaders of all types. By narrowing my focus to writing and communication-related services, I'll be able to do more with the parts of the business I enjoy the most. Rather than continuing to do a little bit of work on a wide range of topics, I'm hoping to make some bigger moves in a much more targeted way. 

Of course, I will continue to be here for all of your general nonprofit questions, troubleshooting, and special projects. But this specific focus on writing services will really bring clarity to what I do best. It will help me help my audience better understand what I do and how I can serve. What’s more, it helps me further build my chops for the book I’ve been writing.

So, are you convinced that you should be "hacking away at the unessential" yet? Believe me, I know it's hard to choose the tippy-top priorities from a long list of top priorities. But, remember that eliminating or decreasing in this way is very different from cutting projects for financial reasons. This type of "hacking" is proactive, affirming, and in loyal service to your core mission. 

Less really is more.


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