I understand if that might seem harsh, but it’s not that far from the reality. If you are a brand reading this, you might be thinking, ‘Well Manasi, then how do we make you not hate us?’
Honestly, it’s not that difficult. Here’s a checklist for doing Pride Month right.
Yes we understand that you are a company and you need to focus on the sales too. But unfortunately sales are not the primary objective of pride month! So, find ways to support the community on-ground in June, and if you happen to have a mind blowing pride month idea that's working well, maybe donate a part of the earnings. (Groundbreaking right?)