People Don’t Buy Products, They Buy Better Versions of Themselves
What Apple, Samsung, and Starbucks learned from Pepsi - "people don’t buy products because of what those products do, they buy products because of what they can do — or what they imagine they can do — with them.
Finding A Middle Path
"There's a lot of "quit your job, indie hack your way to freedom" on social media.
I want to articulate a middle path — work at a company on interesting problems, but ALSO maintain side projects/reputation as backup & long term game.
aka: Have a job, while not BEING your job." - my friend Shawn (swyx).
That's exactly what I'm doing. I am thrilled to be working at On Deck, helping others create and solving interesting and meaningful problems. But I am not defined by my job. I have my other side things going on.
The Top 10 Work Skills Of Tomorrow
Greater adoption of technology means that we need to adapt to the new division of labour between humans, machines and algorithms. There is a skills gap, and all of us need to make sure we're always reskilling.
Here are some of the top skills:
- Complex problem-solving
- Active learning
- Critical thinking
- Leadership (and social influence)
- Creativity, originality and initiative
(h/t Out of Curiosity)